2010 Kia Soul.
August 14, 2009.
Kia Motors America (KMA) today announces a nationwide, youth-oriented program, titled “Kia Presents The Soul Collective” on the heels of the launch of one of its most popular, stylish and intriguing vehicles, the 2010 Kia Soul urban passenger vehicle.
Bringing the Soul directly to consumers through interactive events and test-drive opportunities in a 10-city tour, the program mirrors the Kia Soul ad campaign’s “a new way to roll” slogan by partnering with young and modern thought leaders, brought together to form The Soul Collective, from different disciplines including music, film, design, and gaming to show exactly “how they roll” through their respective mediums.
The Soul Collective includes four days of events in each city, designed and curated by Collective members who show exactly how they roll through their art and talents. The Soul Collective events feature high-profile DJs, live music performances, video screenings and art installations. On-site Kia Motors representatives will educate consumers about the Soul, facilitate test-drives and provide local dealer incentive information.
“Soul embodies Kia’s current focus on innovation, safety and design and is a game-changer for the brand with the ability to gain the attention of youthful consumers,” said Michael Sprague, vice president of marketing, KMA. “Illustrating of all of the ideas and personalizable options behind the Soul, Kia Motors is mixing cultural innovators with younger audiences, not only through unique and interactive online methods, but in urban locations through a mix of modern music, art and cultural events.”
Consumers can visit Kia.com or KiaSoulCollective.com for more information on artists, register for test-drives and download free content such as video, photos and music from Collective members. Tour updates, promotions and exclusive access to contests will be tweeted on Twitter (www.twitter.com/kiacollective) from The Collective. Facebook and Myspace pages of Collective member artists will also detail information about the tour stops and free content.
The program runs from August to October 2009 and the Soul Collective events will be held Fridays through Sundays and are open to the public from 12 – 8 p.m. daily. The program will be executed by Cornerstone, a full-service leading lifestyle marketing company. Below are the official tour dates:
08/20 - 08/23 Seattle
08/27 - 08/30 Phoenix
09/10 - 09/13 Chicago
09/17 - 09/20 Washington, DC
09/24 - 09/27 Philadelphia
10/1 - 10/4 Miami
10/ 8 - 10/11 Atlanta
10/ 5 - 10/18 Boston
10/22 - 10/25 New York
11/5 - 11/8 Los Angeles
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