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Volvo C30 R-Design : 2010

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The Volvo C30 R-Design is the nearest thing to a dedicated sports car in the Volvo model range. The new chassis is considerably sharper, with stiffer, more distinct properties. And the exclusive extra equipment gives the C30 R-Design just the right attitude.


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2010 Volvo C30 R-Design.

The biggest changes in the new Volvo C30 R-Design, which make its debut at the Frankfurt Motor Show in mid-September, are actually hidden beneath the skin. Despite the car's extrovert body kit and design cues. Because it is the chassis and the steering that have been the main focus of attention. All with the aim of creating a sporty driving experience and a sophisticated feeling of comfort to match the very best.

"The new R-Design chassis builds further on the success of the sport chassis introduced in the Volvo S80 earlier in 2009. Although the actual properties differ between these two car categories, we've had plenty of good experience on which to build further in the Volvo C30," says Stefan Sällqvist, manager Vehicle Dynamics at Volvo Cars.

Significant changes to the sport chassis.
In order to meet the high standards, the R-Design chassis has been modified in several areas. The steering is more precise owing to the installation of stiffer bushings. The steering ratio is lower, giving 10% faster response to steering wheel input. Spring stiffness has been increased by no less than 30% in order to increase the car's poise in enthusiastic driving. The dampers too are stiffer and are now of the exclusive mono-tube type that builds up pressure much more quickly. The roll stabilizers are stiffer to reduce any leaning tendency when taking corners.

The new sport chassis has made the C30 R-Design a better-balanced and more agile car. Road contact is more distinct and feedback from the wheels is faster and clearer, promoting a more alert feeling while driving. And that is something that also benefits safety.

"The driver should feel confident that the car will behave exactly as expected. That is an important part of our safety focus when we develop new chassis. This feeling of security also means the driver can fully enjoy the sporty driving characteristics," says Stefan Sällqvist,

Good test results, clear differences.
Volvo's chassis experts have put the new R-Design chassis through a regime of intensive tests throughout Europe. On narrow, twisting lanes in England. At high speed on the German autobahn. On icy winter roads in the very north of Scandinavia. And the results are highly gratifying.

"A customer who test-drives the new C30 R-Design will immediately feel the difference. Even before the car has covered fifty metres, the driver will be aware of the crisp steering and the distinct chassis response. We are very pleased with the result and have considerable hope that keen drivers will feel the same way," continues Stefan Sällqvist.

New colour-matched body kit.
The most noticeable design change is an all-new body kit featuring a redesigned front and rear. The body kit is painted the same colour as the rest of the body, giving a visual impression that the car has been lowered by much more than the actual 10 mm reduction in ride height. The new C30 R-Design is also equipped with five-spoke Cratus wheels, just like the rest of the R-Design range. The interior is now available with dramatic new black upholstery as an alternative.

C30 R-Design - an overview.
The R-Design package allows customers the option of choosing between seven exterior body colours and offers a range of specially designed exterior and interior details.

Exterior:
• R-Design badge in the grille
• Grille and door mirror housings in special silk metal finish
• Body kit with front and rear spoilers, lower door trim moulding and side-skirts colour-matched to the rest of the body
• New 17-inch five-spoke Cratus aluminium wheels (18-inch optional)
• Tailgate spoiler
• Visible chrome-plated sports tailpipes (90 mm)

Interior:
• Upholstery in two colour combinations: cream-coloured leather with sides in dark grey Flex-Tec, or off-black leather with edges in off-black (new)
• Embossed R-Design emblem in the front seats
• R-Design centre stack and panel inserts
• Gear lever knob trimmed in leather and aluminium
• Sports pedals in aluminium, with rubber ribs
• Sports steering wheel trimmed in leather, with R-Design emblem
• Blue speedometer and rev counter gauges
• Textile floor mats with contrasting piping

R-Design attracts new customers.
The R-Design sales version has been designed for the discerning younger customer segment that is looking for a personalised car with an exclusive, sporty nature. At the same time, R-Design has become a way for Volvo Cars to boost the company's attractiveness as a brand and to enhance a more emotive connection to its products. And customer surveys show that this strategy is paying off. On some markets, no less than 80% of all C30 customers choose R-Design. A large proportion of these customers are under 35 years old. More than in any other instance, these are customers who have come from a different car make.

"What has enticed these customers to Volvo are the design and attitude of the R-Design model. In this way, R-Design has helped both increase our sales and bring down the average age of our customer base, both of which are very positive moves," says Lennart Stegland, president of Volvo Special Vehicles.

(source: Volvo)


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2010 Volvo C30 R-Design.

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2010 Volvo C30 R-Design.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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LINKS
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