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Volvo for golfers

Filed under:  Brand Related | Odds & Ends
 
Comment(s): 0
 
 

Fore! Here is Volvo Cars' first production car ever to run on electricity. What is more, it's pretty capable off-road. The C70-inspired Volvo Golf Cart is recharged overnight and can be driven sixty kilometres on a single charge.


volvo golf cart 1

Volvo golf cart.

On June 1, 2009 Volvo Cars announced that the company will launch a plug-in hybrid car in 2012 as part of a joint project with Swedish electricity supplier Vattenfall. Already, however, the plug-in hybrid Volvo has been beaten to the market by a smaller version bearing the Volvo badge.

The Volvo Golf Cart admittedly does not embrace the same high-tech solutions as the forthcoming plug-in hybrid - and it has a totally different application area. It can carry players from one hole to another on the golf course.

The golf cart was developed by Swedish company Pro Green Nordic. It is the brainchild of Ulf Renner who first contacted Volvo Cars back in 2006. Since then, the company has travelled a long way to meet the demands from the design and marketing departments at Volvo Cars.

"We're really pleased with the end result," says Lennart Ekdahl of the Volvo Cars design department.

Lower weight with one seat.
Most golf carts are two-seaters. Not the Volvo Golf Cart, which has just one seat. It is thus much lighter than its competitors are.

It is an exact scaled-down version of the C70. The colour is Electric Silver. An accompanying tow-hook makes it possible to tow a small trailer.

In addition to golf courses, the cart can be used in recreation facilities and for light transport duties at shows and trade fairs, for instance.

The aim is to unveil the cart to the golfing public during the European leg of the Volvo World Match Play Championship which will be held at the Finca Cortesin course in Casares, Spain, on October 29 to November 1.

VOLVO Golf Cart facts.
• Weighs 220 kilo. The three twelve-volt batteries, which weight 75 kg, are charged overnight. The range is about 60 kilometres.
• Can carry 125 kg. Max speed is 15 km/h.
• Steel chassis, reversing alarm and brakes automatically when the driver releases the accelerator.
• Estimated to cost between 55,000 and 60,000 kronor.
• Marketed and sold by Pro Grandiose Car Corporation in Dubai. The company has a licence agreement with Volvo Cars, giving it the right to use the Volvo name and shape on the golf cart.

(source: Volvo)


volvo golf cart 2

Volvo golf cart.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

Carlos's comments

I guess times must be REALLY BAD. Honestly, does it have to be this ugly?

LINKS
Volvo   Official site.
 
 
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