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Mazda Kiyora : 2009

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The Tokyo Motor Show, to be held from Saturday, October 24 through Wednesday, November 4, 2009 at Makuhari Messe in Chiba Prefecture, will mark the Japan debut of the Kiyora concept car as an exhibit of Mazda’s next-generation environmental and safety technologies.


mazda kiyora 1 09

2009 Mazda Kiyora.

Mazda’s theme for the 2009 Tokyo Motor Show is “The Mazda SKY concept—Providing driving pleasure and environmental and safety features for all customers!” Under the headings of “Today,” “Tomorrow” and “The Future,” Mazda will display advanced technologies designed to improve the average fuel economy of Mazda vehicles sold globally 30 percent by 2015 compared to 2008 levels. This is one of the goals of Mazda’s long-term vision for technology development, Sustainable Zoom-Zoom.

Mazda is committed to significantly improving the core aspects of its vehicles that affect performance – engines, transmissions, and lighter vehicle weight – in order to achieve elevated driving pleasure together with outstanding environmental and safety features.

The Mazda SKY concept defines Mazda’s approach to developing next-generation powertrains that will significantly improve the eco-friendliness and dynamic performance of all Mazda vehicles. The SKY concept embodies Mazda’s desire to ensure an “everlasting blue sky” under which drivers will always be able to enjoy the fun-to-drive pleasure afforded by owning a Mazda.

The concept also reflects the “sky’s the limit” aspirations of Mazda’s engineers as they employ unconventional thinking to achieve optimal performance in every vehicle that bears the Mazda nameplate.

Featuring the next-generation Mazda SKY concept powertrain technologies and comprehensive advancements in weight reduction, the Kiyora achieves outstanding fuel economy of 32 kilometers per liter (under Japan’s 10-15 mode test cycle).

(source: Mazda)


mazda kiyora 2 09

2009 Mazda Kiyora.

mazda kiyora 3 09

2009 Mazda Kiyora.

mazda kiyora 4 09

2009 Mazda Kiyora.

mazda kiyora 5 09

2009 Mazda Kiyora.

mazda 2

Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda's flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.

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Mazda   Official site.
 
 
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