October 5, 2009.
Chrysler Group LLC today announces brand and commercial organization changes.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations."
"This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand,” Mr. Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC said.
Fred Diaz Jr. is appointed President and CEO, Dodge Ram Brand with profit and loss responsibility for the Dodge Ram product portfolio. Mr. Diaz will also be the lead executive for the Sales organization in the United States.
He was previously the Director of the Denver Business Center. Mr. Diaz has been with the Company since 1989 in positions of increasing responsibility. The Company will announce Mr. Diaz’s replacement with a separate announcement.
About Chrysler Group LLC.
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
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