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Dodge La Femme : 1955

Just for women.
Filed under:  Classic
 
Comment(s): 4
 
 
MSRP Engine HP Manufactured
n/a V8 235.0 1955 - 1956
View all cars for:  Dodge

Search for Dodge La Femme : 1955 on: eBay

The Dodge La Femme was a product of the Chrysler Corporation's Dodge division between 1955 and 1956.

dodge lafemme 1 55

1955 Dodge La Femme.

dodge lafemme 2 55

1955 Dodge La Femme.

The La Femme concept was based upon two Chrysler show cars from the 1954 season. Named Le Comte, and La Comtesse, each was built from a Chrysler Newport hardtop body, and each was given a clear plastic roof over the entire passenger compartment. While the Le Comte was designed using masculine colors, the La Comtesse was painted "Dusty Rose" and "Pigeon Grey" in order to convey femininity. Favorable responses encouraged Chrysler to pursue the La Comtesse concept.

Dodge received the project and renamed the concept the La Femme, which began as a 1955 Dodge Custom Royal Lancer "spring special" hardtop two-door coupe, painted "Sapphire White" and "Heather Rose".

From there, the exterior received special gold-colored "La Femme" scripts that replaced the standard "Custom Royal Lancer" scripts on the cars front fenders.

dodge lafemme emblem 56

1956 Dodge La Femme side emblem.

The interior of the car also received attention and features. 1955 La Femme interiors were upholstered in a special tapestry material featuring pink rosebuds on a pale silver-pink background and pale pink vinyl trim. The La Femme also came with a keystone-shaped, pink calfskin purse that coordinated with the interior of the car. The purse could be stowed in a special compartment built into the back of the passenger seat, and its gold-plated medallion faced outward. This brushed-metal medallion was large enough to have the owner's name engraved upon it.

Each purse was outfitted with a coordinated set of accessories inside, which included a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter and change purse, all made of either faux-tortoiseshell plastic and gold-tone metal, or pink calfskin and gold-tone metal, and all were designed and made by “Evans”, which was a maker of women's fine garments and accessories in Chicago, Illinois.

On the back of the drivers seat was a compartment that contained a raincoat, rain bonnet and umbrella, all made from a vinyl patterned to match the rosebud interior fabric. Dodge marketing brochures for the La Femme stated clearly that the car was made "By Special Appointment to Her Majesty... the American Woman."

1956.
For 1956, the La Femme returned, with no less fanfare; letters to dealers from Dodge’s marketing department called the La Femme a "stunning success". For 1956, Dodge replaced the Heather Rose and Sapphire White scheme with a Misty Orchid and Regal Orchid color scheme. The interior of the car in 1956 did not take its cue from the 1955 model, and instead featured "La Femme" only seat patterns, headliner, interior paint and carpet.

Dodge dropped the La Femme for 1957 and did not revisit the concept. Because the La Femme was a $143 option package, its total production was never broken out from Dodge's production numbers, although research suggests less than 2500 were made over the two-year period. At least 40 known examples exist of the 1955 version and over 20 for the 1956 version, including at least 3 verifiable D-500 optioned 1956 La Femmes.

The Colors.
Exterior colour is Heather Rose over Sapphire White, with a gold La Femme name plate on each front fender. The interior consists of specially designed Heather Rose Jacquard Fabrics and Heather Rose Cordagrain bolster and trim.

The crowning touches which personalize the La Femme are its special feminine accessories. Two compartments located on the backs of the front seats are upholstered in Heather Rose Cordagrain. The compartment on the driver's side contains a stylish rain cape, fisherman's style rain hat and umbrella which carry out the Jacquard motif. The other compartment holds a stunning shoulder bag in soft rose leather. It is fitted with compact, lighter, lipstick and cigarette case.

(This article is licensed under the GNU Free Documentation License. It includes content from this Wikipedia article.)

dodge lafemme catalog2  55

1955 Dodge Le Femme. (source: Roger Meisenbach)

LA FEMME MARKETING
dodge lafemme logo 55

1955-56 Dodge La Femme logo. The Dodge Le Femme was a lavender and white car that was designed by Dodge for women.

dodge le femme brochure cover 55

1955 Dodge Le Femme dealer brochure cover. This lavender and white car called the La Femme that was designed by Dodge for women. (source: Le Femme).

dodge le femme brochure cover 56

1956 Dodge Le Femme dealer brochure cover. This lavender and white car called the La Femme that was designed by Dodge for women. (source: Le Femme).

dodge lafemme catalog 55

1955 Dodge Le Femme dealer brochure.

LINKS
Dodge   Official site.
Dodge La Femme   Enthusiast site.
 
 
COMMENTS
Roger L. Meisenbach1892 days ago

Have always thought it odd that the good ol' boys at Dodge Division of Chrysler Corporation did not option-out this vehicle in its standard form, allegedly designed specifically for women. As with all top-of-the-line Custom Royal Lancers, upon which the La Femme is based, the basic model was severely plain. That mindset was a fairly common practice of the day. If a buyer wanted creature comforts or dress-up features, all had to be ordered as options at the dealership six weeks or so before delivery...
whitewall tires, spinner wheelcovers, skirts, heater, radio, 45rpm record player, rear speakers, rear defroster, power brakes, power steering, power seats, power windows, and AC. But then, these were the early days of marketing research. I seriously doubt any of "the guys" on the design team ever bothered to actually talk with women as potential buyers. I suspect they thought more along the lines that some man was going to be buying these cars for "the little woman" in his life. And that she would be satisfied with whatever she got as long as the pretty pink color was right. I doubt that many successful career women bit on this marketing ploy. They would have rather sought out a plush Chrysler New Yorker just like a man would, but possibly with more color sensibility.

STONER1890 days ago

I'd buy one just for the brochure! I've seen one of these in person and am always amazed by what Chrysler, as a business, turned out to the buying public. I wish Ford had that kind of maverick-ness...

CC1624 days ago

Vintage cars are very appealing to and this one is a perfect example. I wish they could still preserve these kinds of cars

Dean1421 days ago

i saw one of these sell at an auction a few years ago, complete with all the accessories. The car was in great shape and went for around around 14 grand.

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