MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Lamborghini opens two new showrooms in Beijing and Hangzhou

Filed under:  Brand Related
 
Comment(s): 2
 
 

Automobili Lamborghini is strengthening its position on the Chinese market by opening a new dealership in Hangzhou and a new showroom location for its Beijing dealership, which has recently been expanded and is now the largest sales outlet for the Raging Bull brand in Asia.


lamborghini in china

Lamborghini in China.

These newly opened facilities are part of the Sant’ Agata Bolognese-based company’s growth strategy for its worldwide commercial network, and reflects the success already achieved in China, where it has 7 dealers in Guangzhou Shanghai, Beijing, Chengdu, Hangzhou, Xiamen and Hong Kong.

Automobili Lamborghini has turned in a constant sales growth in the Chinese market. During the first ten months of 2009, sales in China increased by 23,1% (with 64 cars delivered), and by the end of the year Lamborghini expects to reach the record number of 80 sold units, as compared with 72 in 2008.

In overall terms, 26,8% of Automobili Lamborghini’s total sales during the last fiscal year was achieved in the Asia-Pacific area, compared with 22,8% the previous year.

This respectable sales performance on the Chinese market can be attributed to not only the expansion of the distribution network, but also to the marketing and communication strategy implemented in China. For example, more than 300 potential customers and over 200 specialist journalists tested and enjoyed the performance of the Gallardo LP 560-4 and the Murciélago LP 670-4 SuperVeloce at the Shanghai International Auto Show and in recent track events organized by Automobili Lamborghini in China.

“With its speedy economic development, China has attracted the attention of the entire world. And, the strength of this Asian economy continues to provide strong potential in terms of new growth,” commented Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA. “Demand for high-end automobiles has increased suddenly over the past few years, and more and more prosperous citizens of the People’s Republic are showing they are mesmerized by the extreme, uncompromising design of our brand. No other car offers the incomparable excitement of a Lamborghini to this particularly young target group.”

The new sales outlet in the Chinese capital is located in an area considered to be a showcase for luxury cars on famous Jinbao Street, which is known as one of the most important avenues for luxury shopping in the world. The Beijing showroom extends over two floors and has a total surface area of around 700 square meters. It is operated by the Hong Kong-based Sparkle Roll Group Limited, which specializes in the distribution of high-end luxury products, including sports cars.

(source: Lamborghini)


lamborghini logo3

The official automobili Lamborghini logo. Automobili Lamborghini S.p.A., commonly known as Lamborghini.

RELATED ARTICLES
Lamborghini Espada : 1968   1227 produced.
LINKS
Lamborghini   40th Anniversary logo.
Lamborghini   Official site.
Lamborghini   Registry.
Lamborghini Super Trofeo   Official site.
 
 
COMMENTS
Jesi2840 days ago

When the showroom open in India, I am really excited to see this car in Indian Market!

Mani2836 days ago

Awesome and ravishing car has been launched by the lamborghini i really like the models of the lamborghini because the models which the company is developing is really are very attractive and ravishing. And the quality and features of the car are also very awesome. What a development and car has been produced by the lamborghini.

POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE

-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.