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Mini gets awards for resale and residual value

Filed under:  Brand Related
 
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Los Angeles - December 2, 2009.
MINI vehicles have long been known for maintaining their overall value, and the company is proud to accept multiple awards for resale and residual value during the LA Auto Show from both Kelley Blue Book and ALG.

"The resale value awards that MINI received this week further reinforce that a MINI brand vehicle purchase is a wise investment," said Jim McDowell, Vice President of MINI USA. "It also demonstrates that the MINI speaks to the practical argument for buying one of the brand's vehicles, as well as the emotional appeal of a MINI and the promise of a fun motoring experience."

MINI brand vehicles won a total of three Best Resale Value Awards from Kelley Blue Book. The 2010 MINI Cooper Clubman was named Best Resale Value in its class for the compact car segment; while the 2010 MINI Cooper Clubman and 2010 MINI Cooper Hardtop are both named among the Top 10 cars with Best Resale Value according to Kelley Blue Book.

These latest honors from Kelley Blue Book mark the seventh year in a row that a MINI Cooper vehicle has won in either the compact car, hatchback or convertible categories, and also the seventh time it has earned a spot in the overall list of Top 10 models.

MINI Cooper has also received the 2010 Residual Value Award for BEST SPORTY CAR from ALG. ALG's 11th annual Residual Value Awards, for the 2010 model year, honored the vehicles in each industry segment that ALG predicts will retain the highest percentage of their original price after a three-year period.

"We believe Residual Value remains the best metric for evaluating the overall strength of an automotive brand, and we congratulate MINI for the proven success of their MINI Cooper model," said James Clark, General Manager of ALG. "The ALG Residual Value Awards are recognized throughout the industry and by consumers as the mark of a healthy brand; winning this award is a testament to an exceptionally strong product and all of us at ALG are pleased to recognize that accomplishment."

In addition to the testament of third parties, MINI USA offers a solid backing for its used vehicles with the MINI NEXT program. Through any certified MINI dealer, customers can purchase a used MINI NEXT vehicle that has undergone significant testing and offers the peace of mind of a comprehensive warranty (up to two years and 50,000 miles) as well as roadside assistance, and assurance that only MINI authorized parts will be used to service the vehicle.

(source: Mini)


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