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Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand’s Iconic Muscle Car.
Filed under:  Brand Related
 
Comment(s): 3
 
 

Auburn Hills, Mich., Jan 4, 2010.
Mopar is giving Dodge Challenger even more of a muscular appearance.


challenger package 03

Dodge Challenger featuring a Mopar T/A Hood with scoop.

“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.”

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

(source: Chrysler)


challenger package 06

Dodge Challenger featuring a Mopar T/A Hood with black accented scoop.

challenger package 09

Dodge Challenger with Mopar Go-Wing spoiler.

challenger package 08

Dodge Challenger with Mopar 20-inch Heritage Wheels and Body Decal Kit.

challenger package 02

Dodge Challenger fitted car cover.

challenger package 01

Stainless steel Dodge Challenger sill covers.

challenger package 07

Premium carpeted floor mats with embroidered Dodge Challenger logo.

challenger package 04

Dodge Challenger chromed T-shifter automatic transmission knob.

challenger package 05

Stainless steel Dodge Challenger pedals.

dodge logotype

Dodge logotype.

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LINKS
Dodge   Official site.
Mopar   Official site.
 
 
COMMENTS
marro22671 days ago

those exterior mods are a joke, especially that hood scoop. It will be funny to see a V-6 rocking it too. I'm a huge critic of retro designs... I think they are such a cop-out. Now that the Challenger isn't the freshest grape on the vine, when i see one on the road, it just looks like a 30-year-old junker with fresh paint.

da2477 days ago

I love how Dodge comes up with great ideas for their cars. I hope they'll continue doing this in the years to come.

Big John1862 days ago

Seriously marro2? I work in the automotive industry and do you realize the demand for the retro-style designs? Car manufacturer's are going to produce what is in demand. The new Camaro, Mustang, and Challenger have hit a homerun. Cop-out? Well, if they would have stuck with original designs and just re-released them then I would have to agree. This isn't the case. You don't have to like the re-release of past models, but your are in the minority of today's car enthusiasts.

I hope whatever you drive makes you happy.

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