Dodge Introduces Performance Appearance Package for Challenger

Mopar Gives Challenger the Scoop, Further Enhances Look of Brand’s Iconic Muscle Car.
Filed under:  Brand Related
Comment(s): 3

Auburn Hills, Mich., Jan 4, 2010.
Mopar is giving Dodge Challenger even more of a muscular appearance.

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Dodge Challenger featuring a Mopar T/A Hood with scoop.

“Our mission at Mopar is to add value to all of our brands,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “Our ‘Moparized’ Dodge Challenger is a great example of how we can further enhance the value of all of our Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.”

Mopar’s new exterior appearance package is now available as a factory production option. The exterior includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics. An interior appearance package is also available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full vehicle cover to protect this prized possession.

“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand. “Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

(source: Chrysler)

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Dodge Challenger featuring a Mopar T/A Hood with black accented scoop.

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Dodge Challenger with Mopar Go-Wing spoiler.

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Dodge Challenger with Mopar 20-inch Heritage Wheels and Body Decal Kit.

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Dodge Challenger fitted car cover.

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Stainless steel Dodge Challenger sill covers.

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Premium carpeted floor mats with embroidered Dodge Challenger logo.

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Dodge Challenger chromed T-shifter automatic transmission knob.

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Stainless steel Dodge Challenger pedals.

dodge logotype

Dodge logotype.

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Dodge Challenger : 1973   
Dodge Challenger Convertible : 1970   
Dodge Challenger R/T Convertible : 1970   340 Six-Pack.
Dodge Challenger SE Rallye : 2009   
Hurst Hemi Challenger : 2009   Legendary Performance Brand Makes History Again!
Chrysler Mopar® ’10 Challenger : 2010   Available in August 2010.
Dodge Challenger SRT8 392 Inaugural Edition : 2011   Inaugural Edition Model Features Exclusive Content.
Dodge Challenger RT : 2011   Designed For Enthusiasts and Back With a Vengeance.
Dodge Challenger SRT8® 392 Yellow Jacket : 2012   Special limited-edition.
Dodge   Official site.
Mopar   Official site.
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