Porsche Design logo.
Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) is pressing ahead with its expansion strategy. In the first half of the current 2009/2010 financial year (August 1 2009 to January 31 2010) the company focused in particular on increasing the number of stores for its luxury brand Porsche Design. The 100th store in the world opened just a few days ago in New Delhi (India).
“In the period October to December 2009 alone we opened 15 new stores around the world”, explains Dr Juergen Gessler, CEO Porsche Design Group. “The opening of our own stores in Düsseldorf and Las Vegas were two very special highlights. We set a further milestone on February 6, 2010, opening our first Porsche Design store in India. The shop is also our 100th store worldwide. This offensive is providing a renewed upturn and greater popularity for the Porsche Design brand.”
In August there were just 81 Porsche Design stores globally, including eleven own stores and 70 franchise and travel retail stores. In September the Porsche Design store in Singapore became the first in a long line of new stores. It was followed by stores in Düsseldorf (Germany), Las Vegas (USA), São Paulo and Rio de Janeiro (Brazil), Knokke (Belgium), Hong Kong (Hong Kong), Sydney (Australia), Athens and Thessaloniki (Greece), Zagreb (Croatia), Istanbul (Turkey), Beirut (Lebanon), Tokyo (Japan), London (Great Britain) and the Chinese cities of Shenzhen and Ningbo.
“Along with the expansion of our sales structure, our customers can first and foremost look forward to more new product highlights in 2010”, says Dr Juergen Gessler. “Our second fashion collection designed in house and the Black Edition of our award-winning Porsche Design P’9522 mobile phone set the ball rolling.”
The activities of Porsche Design Group are concentrated in the areas of Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio in Zell am See (Austria).
Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and grandson of the Porsche founder, established the Porsche Design brand in 1972. It is a luxury brand with a particular focus on technically inspired products. Porsche Design offers classic men’s accessories that stand for functional, timeless and purist design. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All products under the brand are created at the Porsche Design Studio in Zell am See (Austria). Porsche Design products are sold around the world in the company’s own stores, franchise stores, shop-in-shops, high end department stores and exclusive specialist retailers. For customers in Germany and Austria, selected items are available over the internet from Porsche Design.
The Porsche Design Driver's Selection brand incorporates the vehicle related product range for Porsche drivers and fans. The collection, which includes model cars, lifestyle accessories and luggage designed especially for the cars, is characterised by its quality, sporty design and functionality. The Porsche Design Driver’s Selection products are available from Porsche Centres and Porsche AG online shops.
The Porsche Design Studio in Zell am See (Austria) stands for the clear, timeless and unmistakeable design signature that identifies all products from the Porsche Design Group. Furthermore, the Studio also works for other companies in the fields of industrial and product design. The Porsche Design Studio is one of the best known design houses in Europe today.
Porsche Design History.
Porsche Design / Design by F.A. Porsche: The Porsche Design Studio was established in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911. It was relocated to Zell am See, Austria, in 1974. The 911 quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic. In the decades that followed, numerous classic men’s accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the “Design by F.A. Porsche" brand for internationally known clients.
All of the Studio’s design work is distinguished by clarity and functionality of form, careful selection of materials, and high-quality workmanship that combines traditional craftsmanship with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand name Porsche Design.
Porsche Selection was the brand for accessories made by the sports car manufacturer Porsche. Porsche has been producing car-related accessories for more than 50 years. As early as the 1950s, luggage series, purses, T-shirts, calendars, model cars, and buttons – even tie pins and cufflinks – specially developed for the 911 were being offered in the “Porsche Boutique”. These items were sold in Porsche Centers all over the world and at such events as the Carrera Cup. In 1994 the merchandising division of Porsche AG finally acquired the name “Porsche Selection”, which was changed to “Porsche Design Driver’s Selection” in 2004. Since 2000 the products have been sold through the Porsche online shops as well.
(source: Porsche Design)
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