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Volvo 144 : 1969

523,808 produced.
Filed under:  Classic
 
Comment(s): 1
 
 
MSRP Engine BHP Manufactured
n/a In-Line 4-Cylinder 90.0 1966 - 1974
View all cars for:  Volvo

Search for Volvo 144 : 1969 on: eBay

In August 1966, Volvo presented a new 4-door car called the Volvo 144. It represented the start of an entirely new car series which, until 1974, accounted for Volvo's volume models.


volvo 144 69

1969 Volvo 144.

The styling of the 144 was truly timeless and this is confirmed by the fact that the car, in further-developed form, was still being sold successfully in the early 1990s. The characteristic features of this car included the large areas of glass and three side windows.

The 144 was a very spacious car with a large luggage compartment. The Volvo 144 also included many new safety features. In addition to the body with its energy-absorbing zones front and rear, there was a unique braking system in which each braking circuit handled three wheels. Disc brakes were used on all four wheels. The interior had no protruding parts and there were safety belts for the driver and front-seat passenger.

Specifications.
Model: 144
Produced: 1966 -1974
Volume: 523,808
Body: 4-door saloon.
Engine: 4-cylinder, in-line, overhead valves, 1,778 cc, 84.14 x 80 mm, 75 or 90 bhp and 1,986 cc, 88.9 x 80 mm, in several power versions.
Transmission: 4-speed manual, 4-speed manual with electrical overdrive or 3-speed automatic.
Brakes: Hydraulic, disc brakes on all four wheels.
Dimensions: Overall length 464 cm,wheelbase 260 cm

(source: Volvo)


volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo Owners Club   Official site.
Volvo   Official site.
 
 
COMMENTS
Ron McKinney1781 days ago

We have been driving Volvo automobiles since 1974. I just borrowed your photo of the 144 Volvo for our scrapbook and wrote about Our First Volvo.

Yesterday I came home with a restored 1992 Volvo 264 GL and parked it behind our 1990 740, which we'll give to our daughter for her birthday on the 23rd of this month.
If there is a problem with using the dealer photo on my website, please let me know via email. Thank you, Ron McKinney aka OldMack

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