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BMW Kinetic Sculpture wins the Red Dot Award

Filed under:  Brand Related | Design-Art-Photo
 
Comment(s): 4
 
 

Prof. Joachim Sauter is creative director and co-founder of ART+COM, founded in Berlin in 1988 and has won the red dot: grand prix and red dot award: communication design 2009 for BMW's The Kinetic Sculpture at the BMW Museum in Munich.


bmw kinetik

BMW Kinetic Sculpture by ART+COM.

The Kinetic Sculpture for the BMW Museum metaphorically translates the form-finding process in design into the space. This installation consists of 714 metal spheres hanging from thin steel wires attached to individually controlled stepper motors, and which at first seem to be ruled by accident only. Elegantly and flexibly they move uncoordinatedly up and down through a space covering 6 sqm, before these movements evolve through several concrete and at times planar shapes to enact profiles of historic and current BMW automobiles – just to dissolve again the next instant. The process of form-finding is thus presented with a visually fascinating approach, conveying at the same time how the “open” and “playful” informs a quality of unmistakable elegance and sportiness.

client BMW Group, Munich
design ART+COM, Berlin
creative direction Joachim Sauter
senior art direction Jussi Ängeslevä
art direction Patrick Kochlik, Petra Trefzger
project management Gert Monath
music/sound design idee und klang
programming David Siegel
animation Susanne Träger


reddot.png

Red Dot Design Award logo.

bmw logo 1

BMW logo with "The Ultimate Driving Machine" tagline.

VIDEOS

BMW Kinetic Sculpture.

LINKS
Red Dot   Official site
 
 
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