Volvo Caravan Trailer : 1957

Only 53 made.
Filed under:  Classic
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n/a n/a n/a 1957 - 1957
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“Travel with your own hotel” was the main heading of the brochure for the camping trailer in 1957.

volvo caravan trailer 57

1957 Volvo Caravan Trailer.

In the fifties, travelling by car was a novel idea made popular by an increasingly popular new phenomenon - the annual holiday. If, in addition, the car interior could convert into a bed for two, the car virtually sold itself.

Volvo Cars have a long tradition of offering cars that combine flexibility with versatility. Today they offer a camping table as an accessory for the V70, XC70 and XC90 models. In 1957, however, they were demonstrating their concern for family life.

On an even more flexible note, it was possible to convert from caravan to ordinary trailer. The price label showed 2700 SEK in 1957. No caravans seem to have survived, unfortunately!

• Model: Caravan Trailer
• Produced: 1957
• Volume: 53
• Body: Collabsible, doubble plywood wallsroof and lower part in aluminium or PVC-coated fabric, bottom sheet iron.
• Dimensions: Full height: 180 cm Ready to run - height: 103 cm Width: 180 cm Overall length, incl. tow hook: 310 cm Overall lenght, body: 225 cm, weight 320 kg.

Linells Vagn AB is owned by AB Volvo since 1974 and is today knowed as VAH, Volvo Articulated Haulers AB.

(source: Volvo)

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

Volvo   Official site.
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