MAKE/MODEL


YEAR


ARTICLES

-
www.flickr.com
This is a Flickr badge showing public photos and videos from cartype.com. Make your own badge here.
CT Broadcast
Cartype on Kindle
Cartype on Twitter

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Audi A1 at Wörthersee Tour 2010

Audi showing seven A1 models as spectacular “motto vehicles”.
Filed under:  Brand Related
 
Comment(s): 0
 
 

For the fourth year in a row, AUDI AG will have its own stand at the GTI meet at the Wörthersee and is once again expecting Audi fans from throughout Europe. The new Audi A1 is playing a leading role at the 29th Wörthersee Tour (May 12 - 15) in Reifnitz (Carinthia), Austria.

Innovative adhesive film designs, vibrant paint finishes as well as exterior add-on parts and a matching interior will transform a total of seven models of the new compact car into spectacular motto vehicles.

Standing on the southern shore of the Wörthersee (Lake Wörth) in Reifnitz is the 3,000 square meter (32,291.73 sq ft) Audi stand.

Audi fans will be able to get up close and personal with a total of 19 different models bearing the four-ring logo. The focus of this year’s Wörthersee Tour stand is the A1 special editions.

“The Audi A1 fits in with the GTI meet because customization has always been a central topic for the Audi fans here at the Wörthersee and will also play a special role for A1 customers,” says Stefan Sielaff, Head of Audi Design. Sielaff and his team have developed seven different models for the appearance at the Wörthersee, including a model sporting an “FC Bayern” look. The Audi A1 1.4 TFSI shows the design possibilities offered by add-on parts, special paint finishes and adhesive films.

This compact car has the Number 10 of FC Bayern star Arjen Robben on the roof and on the doors. The adhesive design with through-colored film and digitally printed film makes a very high-quality impression, as this technique shows off reflections to their best advantage. With the large logo of Germany's most successful soccer club on the hood, the restyled front bumper and a modified diffuser in the back, this A1 immediately stands out from the crowd. Another highlight is the sill sporting visual cues from the S line.

It is not just the exterior that differs from the production vehicle. The Audi design team also styled the interior of the motto vehicles with the attention to detail that is so typical of Audi. The A1 “competition kit” with the “legends interior plus” package, for example, is strongly based on the Audi rally vehicles from the 1980s.

In addition to exterior visual cues such as the Amalfi White paint finish and the original colors of the Urquattro (Begonia Red, Stone Gray and Gray Brown), the interior also evokes memories of the racing successes racked up by quattro technology, which is celebrating its 30th birthday. The center console, the door handles, the rearview mirror – the rally design with the bold Number 1 extends thematically throughout the entire cabin. The “competition kit legends interior” and “competition kit legends interior plus” accessory packages are precisely matched to the exterior and, in contrast to the other motto vehicles, will also be available directly from the factory or in classic After Sales from Audi Genuine Accessories immediately upon market launch.

Fans from all over the world can gain an appreciation for the high quality of Audi design at the Wörthersee. The “Follow Me” design in Citrus Yellow with a black checkerboard pattern resembles airport ground control vehicles and features complex color gradients that extend to the bicolor wheels. The “Hot Rod” model boasts a matt-finish look and extremely low ride height thanks to the air suspension. Complementing this look are steel wheels with white-wall tires in keeping with the classic hot rod style.

Of course, the Audi stand would not be complete without a reference to the site of the 29th Wörthersee Tour. The design team has also given a friendly wink to the local water rescue service and “toll sticker collectors,” paying them homage with the “Wasserwacht” and “Pickerljäger” A1 special editions, respectively.

The seventh special model in an offbeat eggplant purple tone is described by the Audi designers as the “Fashion” edition. The central design element is an elegant checked pattern used both in the interior and on the exterior. A fascinating interplay between matt and gloss finishes provides additional highlights.

Even the start sequence for the Multi Media Interface, with an animated barrage of camera flashes and a red carpet underscore the catwalk qualities of this car.

Two production models of the Audi A1 are also at the Wörthersee, of course. The A1 1.4 TFSI in Misano Red with a dark gray contrast arch is joined at the Audi stand by the A1 1.6 TDI in summery Scuba Blue.

Audi Genuine Accessories to sell Audi A1 “competition kit”.
With the A1 “competition kit legends interior plus” presented at the 29th Wörthersee Tour, Audi Genuine Accessories (AOZ) offers customers the opportunity to underscore the individuality of their vehicle with innovative adhesive filmdecals, vibrant paint finishes as well as exterior add-on parts and a matching interior.

A1 customers can order the various “competition kits” for their vehicles upon market launch. The “competition kit Aerodynamic” for the exterior comprises a front spoiler lip, side sills, rear diffuser and – depending on the vehicle configuration – sport exhaust tips. Customers can also order a roof spoiler for their A1.

A1 drivers can order the Audi A1 “competition kit legends interior plus” from Audi Genuine Accessories exactly as it was presented at the GTI meet. Audi has therefore dedicated an entire wall to the “legends” design next to the motto vehicle at its stand in Reifnitz, where fans can get complete information about the innovative concept.

For the “legends” look, Audi provides an Amalfi White finish and detailed rally-design. The front spoiler lip and rear diffuser in Begonia Red are every bit a part of the competition kit with legends graphics as the large, gloss-black Number 1 on the hood and the doors. Interior design elements also subtly refer to the Audi rally vehicles of the 1980s. Decorative bezels for the rearview mirror, air vents, door pull handles and the center console invoke Audi’s rally heritage. Black cloth floor mats with Begonia Red, Stone Gray and Gray Brown strips round out the package in the footwell. The “competition kit legends interior plus” adds a striking color accent on the leather sport steering wheel, gear shift lever and parking brake lever.

The “competition kit Aeordynamic” – front spoiler lip, side sills, rear diffuser and, depending on the configuration, chrome sport exhaust tips, can be ordered upon market launch for €1,600. The body-color roof spoiler will also be available immediately for €400, but A1 customers will have to wait a few more months for the “legends” decal set. The "legends" look interior is available immediately, however, and starts at €575. The sporty look can be rounded off with modern wheels from Audi Genuine Accessories.

One highlight is the 7.5 J x 18-inch polished cast-aluminum wheel in a 5-arm polygon design finished in anthracite or black. These A1-exclusive wheels are fitted with 225/35 R18 tires.

A1 customers can order the exterior and interior accessory packages from the factory or later through After Sales. All features of the competition kits are also available separately through After Sales.

Audi A1 “motto vehicles” at Wörthersee Tour 2010.
• A1 “competition kit” (Amalfi White), 1.6 TDI
• A1 “Follow Me” (Citrus Yellow), 1.4 TFSI
• A1 “Wasserwacht” (Suzuka Gray), 1.4 TFSI
• A1 “FC Bayern” (Misano Red), 1.6 TDI
• A1 “Pickerljäger” (Ibis White), 1.6 TDI
• A1 “Fashion” (Aubergine), 1.6 TDI
• A1 “Hot Rod” (Daytona Gray), 1.4 TFSI

Vehicle at the stand’s entrance.
Production models:
• Audi A1 (Misano Red) 1.4 TFSI
• Audi A1 (Scuba Blue) 1.6 TDI

(source: Audi)


AUDI A1 CITRIUS YELLOW "FOLLOW ME"
audi a1 follow me citrus yellow 1 10

2010 Audi A1 “Follow Me” (Citrus Yellow), 1.4 TFSI. The Follow Me showcar

audi a1 follow me citrus yellow 2 10

2010 Audi A1 “Follow Me” (Citrus Yellow), 1.4 TFSI. The Follow Me design with the logo of the Klagenfurt Airport on the Audi A1 1.4.

audi a1 follow me citrus yellow 3 10

2010 Audi A1 “Follow Me” (Citrus Yellow), 1.4 TFSI. Polished wheels on the special edition Audi A1.

audi a1 follow me citrus yellow 4 10

2010 Audi A1 “Follow Me” (Citrus Yellow), 1.4 TFSI. The logo of the Klagenfurt Airport has a prominent position in the interior of this motto vehicle.

audi a1 follow me citrus yellow 5 10

2010 Audi A1 “Follow Me” (Citrus Yellow), 1.4 TFSI. The Follow Me motto vehicle with citrus yellow door pulls.

AUDI A1 MISANO RED "FC BAYERN"
audi a1 fc bayern misano red 1 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The contrasting roof arch of the Audi A1 is also used with the FC Bayern motto vehicle.

audi a1 fc bayern misano red 3 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The Number 10 in bold letters on the roof and the logo of Germany's most successful soccer team on the hood – the FC Bayern design Audi A1.

audi a1 fc bayern misano red 5 10

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. Black wheels round out the look of the FC Bayern design Audi A1.

audi a1 fc bayern misano red 4 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The FC Bayern motto vehicle's seat backs.

audi a1 fc bayern misano red 7 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The FC Bayern logo has a prominent position in the interior of this motto vehicle.

audi a1 fc bayern misano red 6 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The FC Bayern motto vehicle with red door pulls.

audi a1 fc bayern misano red 5 10 1

2010 Audi A1 “FC Bayern” (Misano Red), 1.6 TDI. The FC Bayern motto vehicle sports red adidas floor mats.

AUDI A1 WALTER ROHRL LEGENDS DESIGN
audi a1 fc bayern misano red 1 10

Audi 1 sporting the legends design inspired by the successes of Walter Röhrl.

audi a1 fc bayern misano red 4 10

The Audi A1 1.6 TDI in Amalfi White and the original colors of the Urquattro (Begonia Red, Stone Gray, Gray Brown).

audi a1 fc bayern misano red 2 10

The legends design Audi A1 with diffuser in the rear.

audi a1 fc bayern misano red 3 10

The legends design Audi A1 1.6 TDI with the LED lights typical of Audi.

audi a1 fc bayern misano red 8 10

The Audi A1 1.6 TDI in legends look reflects Audi motor racing history.

audi a1 fc bayern misano red 6 10

The legends design Audi A1 with diffuser in the rear.

audi a1 fc bayern misano red 7 10

The legends design Audi A1 with diffuser at the rear.

audi a1 fc bayern misano red 11 10

The legends design of the Audi A1 1.6 TDI reflects Audi motor racing history – the Number 1 design motif extends thematically throughout the interior.

audi a1 fc bayern misano red 9 10

The legends design of the Audi A1 1.6 TDI reflects Audi motor racing history. The “legends interior plus” trim sports a red selector lever and handbrake grip as special highlights.

audi a1 fc bayern misano red 10 10

The legends design of the Audi A1 1.6 TDI reflects Audi motor racing history – for example, with the door pulls in Urquattro design.

audi a1 fc bayern misano red 12 10

The legends design of the Audi A1 1.6 TDI reflects Audi motor racing history – for example, with the floor mats in Urquattro design.

AUDI A1 IBIS WHITE PICKERJAGER
audi a1 pickerljager ibis white 1 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 1.6 TDI “Pickerljäger” is an homage to the local police at the 29th Wörthersee Tour.

audi a1 pickerljager ibis white 2 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 1.6 TDI in Ibis White with the Brilliant Black roof and Misano Red and Cobalt Blue stripes.

audi a1 pickerljager ibis white 3 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 “Pickerljäger” introduces itself at the Wörthersee.

audi a1 pickerljager ibis white 4 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. Audi A1 at Wörthersee Tour 2010: The design of the Audi A1 “Pickerljäger” is closely related to that of Austrian police cars.

audi a1 pickerljager ibis white 5 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 1.6 TDI “Pickerljäger” is an homage to the local police at the 29th Wörthersee Tour.

audi a1 pickerljager ibis white 6 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 1.6 TDI “Pickerljäger” is an homage to the local police at the 29th Wörthersee Tour – Audi Design has also incorporated the “Pickerl” toll sticker motto into the seats.

audi a1 pickerljager ibis white 7 10

2010 Audi A1 “Pickerljäger” (Ibis White), 1.6 TDI. The Audi A1 1.6 TDI “Pickerljäger” is an homage to the local police at the 29th Wörthersee Tour. The Audi Design team has also incorporated the “Pickerl” toll sticker motto into the floor mats and door sill trims.

AUDI A1 DAYTONA GRAY "HOT ROD"
audi a1 hot rod daytona gray 1 10

2010 Audi A1 “Hot Rod” (Daytona Gray), 1.4 TFSI. Hot Rod through and through – the Audi A1 motto vehicle at the 2010 GTI meet.

audi a1 hot rod daytona gray 2 10

2010 Audi A1 “Hot Rod” (Daytona Gray), 1.4 TFSI. The wing in the headlamp is painted red in the Audi A1 1.6 TFSI Hot Rod.

audi a1 hot rod daytona gray 4 10

2010 Audi A1 “Hot Rod” (Daytona Gray), 1.4 TFSI. The Audi A1 1.6 TFSI will be presented at the GTI meeting as a Hot Rod motto vehicle.

audi a1 hot rod daytona gray 3 10

2010 Audi A1 “Hot Rod” (Daytona Gray), 1.4 TFSI. The Audi A1 1.6 TFSI Hot Rod with door pulls in a cool matt paint finish.

audi a1 hot rod daytona gray 5 10

2010 Audi A1 “Hot Rod” (Daytona Gray), 1.4 TFSI. The Audi A1 1.6 TFSI looks like a cool Hot Rod with its floor mats and door sill trims, too.

audi new logo 09

New 2009 Audi logo.

RELATED ARTICLES
Audi A1 : 2007   Concept Appeared at the 2007 Tokyo Auto Show.
Audi A1 Sportback : 2008   Compact five-door model with hybrid drive.
Audi A1 : 2011   
Audi A1 e-tron : 2010   Electric driving in the city.
Audi A1 iPhone app   Game of skill with nine different rock songs.
Audi A1 by Damien Hirst   Audi A1 as an “art car” at Elton John’s White Tie and Tiara Ball.
Audi A1 S-line : 2012   The compact Audi with five doors.
Audi A1 and Justin Timberlake   
Audi A1 Quattro : 2012   Limited production of 333 units.
Audi A1 Amplified : 2012   New sporty edition models can be ordered for the A1 and A1 Sportback.
LINKS
Audi   Official site.
 
 
COMMENTS
There have been no comments
POST A COMMENT
Name
URL
Email
Comment
HTML tags allowed: <a> <em> <strong> <blockquote>
Spambots begone
ABOUT EDITORS CONTACT

CARTYPE STORE


Audi Driver
(Magazines)
-
Advertise on Cartype
-
Twitter Facebook Vimeo YouTube Flavors.me Flickr Kindle
-
-
Car Shipping Companies
Auto Transport Quotes
Auto Transport
cool car accessories at newfrog
DIVIDER_large
-

CARTYPE STORE

Go Faster. The Graphic Design of Racing Cars. Cars That Matter Italian Racing Red Car Design Yearbook 1
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.