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Volkswagen publishes iPad customer magazine

First automaker to develop app specially for iPad.
Filed under:  Brand Related
 
Comment(s): 0
 
 

Wolfsburg, May 28, 2010
Volkswagen is the first automaker to develop a digital customer magazine as an app specially for the iPad. The innovative digital product which goes by the name of DAS. lines up in good time for the launch of the new Apple product in Europe. The title stands for “Digital Automotive Space”. The magazine will be published quarterly in five languages and will be accessible throughout Europe.


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Volkswagen iPad customer magazine.

"DAS. is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.

The app specially developed for the iPad transforms the user into a player who can enjoy the magazine’s themes in an innovative virtual reality using the familiar functions of the iPhone.

Five chapters tell stories from the Volkswagen world. Volkswagen makes comprehensive use of the iPad’s digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as "Area View".

In addition, an internet version of DAS. will be published from the end of June. It will then also be possible to integrate content in social networks such as Facebook.

(source: Volkswagen)


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Volkswagen iPad customer magazine.

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Volkswagen iPad customer magazine.

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Volkswagen iPad customer magazine.

volkswagen 5

It's pretty Obvious what the Volkswagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

LINKS
Volkswagen Individual   Official site.
Volkswagen   Official site.
 
 
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