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Volvo sold to Geely

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Mr. Li Shufu, chairman Zhejiang Geely Holding Group Company Ltd and Mr. Lewis Booth, CFO Ford Motor Company sign the final agreement that Zhejiang Geely Holding Group Company Ltd acquires Volvo Car Corporation from Ford Motor Company at a ceremony in London, August 2 2010.

(source: Volvo)


volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

geely logo new2 07

Zhejiang Geely Holding Group announced today that the new Geely logo was unveiled at Beijing Geely University on November 6, 2007. The new logo is the result of a global design contest lasting over 300 days. The winning logo was decided by online public voting and by 66 professional adjudicators. The total prize money for the contest was 3.6 million RMB (thats about $461,000USD).

LINKS
Volvo   Official site.
Geely   Official site.
 
 
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