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Volvo Air Motion : 2010

Filed under:  Green
 
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n/a n/a n/a 2010
View all cars for:  Volvo

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Imagine, A vehicle lighter than a Formula 1 racing car... Experiencing the adrenaline rush of carving through the canyons with up to three friends… Not using a drop of gasoline... Now just imagine if these dreams could be brought together in a single vehicle.


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2010 Volvo Air Motion.

Tipping the scales at under 1,000 lbs. the Volvo Air Motion Concept makes these dreams a reality and delivers this in a beautiful Scandinavian body. Designed like a clam shell and sculptured from ultra light carbon fiber.

Minimizing weight and complexity, while maximizing driving enjoyment, is the philosophy behind this vehicle. Thousands of fewer components are employed than in a traditional car, thanks to the powerful, yet simple, compressed air motors that replace a heavy internal combustion engine. The motors cool down under load rather than heat up, thus removing the need for heavy cooling systems. An integrated approach to designing the chassis, interior and suspension also contribute significantly.

To compress the air needed for the centrally mounted air tank, Air Replenishment Sites are used. Powered by air turbines floating 1,000 ft. in the air, they harness the power of the wind and convert it to electricity to provide the compression.
Aimed at the driving enthusiast, by a company synonymous with safety and environmental care, the Volvo Air Motion demonstrates the beauty and purity of Scandinavian design and delivers a guilt-free, raw driving experience.

Introducing a new form of exhilaration. The Volvo Air Motion Canyon Carver.

Designers.
Chris Benjamin
Dean Bakker
Steve Goodrich
Bjorn Wessman
Doug Frasher
Dean Shaw
Geza Loczi

(source: Volvo)


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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion.

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2010 Volvo Air Motion wheel cut-away.

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2010 Volvo Air Motion cutaway.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo   Official site.
 
 
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