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Volvo Cars supports recall of Garmin navigators

Filed under:  Brand Related
 
Comment(s): 1
 
 

Volvo Cars is recalling Garmin nüvi 760 and 765 navigators for safety reasons. The Garmin product, which has been installed in several Volvo models, may have a defect that causes some battery types to overheat.

Volvo Cars' own navigation system, Road Traffic Information (RTI), is not affected by the recall. Only the Garmin navigators are subject to the recall.

Garmin nüvi 760 and 765 have been retro-fitted to several Volvo models. The supplier, Garmin, world leader in satellite navigation, has issued a recall of these products globally and for safety reasons Volvo Cars is now supporting Garmin by also issuing a recall. The product has been sold by authorised Volvo dealers.

Garmin discovered that some models in these two product series which feature a specific type of battery and printed circuit board may overheat. This in turn may pose a fire hazard. This is the reason for the recall.

Volvo Cars' recall of the navigators affects 52 markets. Customers who suspect that they have a defective Garmin product are requested to enter the unit's serial number in Garmin's recall website to check if their particular navigator is affected by the recall and act according to the instructions.

(source: Volvo)


volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo   Official site.
 
 
COMMENTS
hak2335 days ago

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

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