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GM Announces Certified Service for Chevrolet, Buick, GMC and Cadillac Brands

Filed under:  Brand Related
 
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As part of the initiative to better connect General Motors’ brands with customers, Chevrolet, Buick, GMC and Cadillac will each receive its own Certified Service brand.


gm logo

GM logo.

Chevrolet Certified Service, Buick Certified Service, GMC Certified Service and Cadillac Certified Service are being launched as part of a larger strategy by the company to strengthen the relationship between the customer and the four brands.

“Our number one priority is providing a world-class ownership experience that creates positive long-lasting relationships with our customers,” said Steve Hill, vice president and general manager, GM Customer Care and Aftersales. “Certified Service supports GM’s strategy to focus on the four brands – Chevrolet, Buick, GMC and Cadillac -- and is a natural extension of the customer’s vehicle purchase experience at the dealership.

"This is more than a name change -- it is a declaration of our commitment to our customers, with exclusive vehicle diagnostics and connectivity via OnStar, competitively priced services and parts, increased advisor and technician training, and working jointly with our dealers to focus on customer satisfaction."

Customers will continue to receive competitively priced service performed by trained experts who know their vehicles best at dealerships across the country. Service is an integral part of vehicle ownership, and customers who are satisfied with their service experience are much more likely to return to the dealership.

As an extension of this strategy, GM will phase out the Goodwrench brand name effective February 1, 2011 in the United States.

Goodwrench took to the national airwaves in 1977 as a way to market General Motors franchised dealers' service departments, replacing a patchwork of separate GM-divisional offerings. At the time, GM marketed vehicles in the US under the Chevrolet, Buick, Pontiac, Oldsmobile, Cadillac and GMC brands. GM will phase out the Goodwrench brand name effective February 1, 2011 in the United States.

(source: GM)


gm goodwrench new2 logo

New Mr.Goodwrench logomark.

goodwrench sign

To help ease the pain of this experience, Goodwrench introduced Mr. Goodwrench, a feel-good fella who assured you that your car would be in good hands and back on the road in no time. And through the 80s, Mr. Goodwrench did its job and more, entering the lexicon as someone that could fix anything, not just cars. Even, in a less flattering turn, Mr. Goodwrench became slang for men's private parts. During the early 90s, Mr. Goodwrench faded away. (source: Under Consideration).

LINKS
GM   Official site.
 
 
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