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Volvo XC60 R-Design : 2010

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The Volvo XC60 R-Design makes a clear statement about true driving pleasure, a young, energetic attitude and confident success. A sporty chassis and even more direct steering ensure the driving experience matches the sporty appearance.


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2010 Volvo XC60 R-Design.

The Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment. With its muscular curves and sharply contoured tail lamps, it attracts attention wherever it goes. The new R-Design option pack that will be presented at the Frankfurt Motor Show 2009 gives the car an even more purposeful and bold appearance.

"The R-Design model boosts the XC60's already sporty aura and gives the car an even more refined character in terms of both driving experience and design. These are properties that we know appeal to the discerning buyers of this type of cars," says Lennart Stegland, president of Volvo Special Vehicles.

Confident exterior.
On the outside it is easy to recognize those typical R-Design attributes: door mirror housings, trim mouldings and décor trim in matte silk metal finish, skid-plates and twin chrome tailpipes. The five-spoke Cratus aluminium wheels are also unique for the R-Design models. In standard form they measure 18 inches but there is also the option of a stunning 20-inch. This dimension is new to the Volvo XC60 and is only available with the R-Design pack.

Another new feature is that the lower section of the car is now colour-matched to the rest of the body on the XC60 R-Design, instead of the matte black execution of the standard model. This creates the impression that the car sits closer to the ground and gives it a more dynamic look - even though ground clearance remains unchanged.

Thrilling driving experience with excellent comfort.
The R-Design chassis is stiffer, features stronger damping and has more distinct driving properties - without impacting too much on ride comfort. All passengers can still enjoy a long and pleasant ride on any type of road surface. Further, the fact that the chassis has not been lowered ensures that the XC60 R-Design maintains its ground clearance for off-road capability.

The new, more direct steering gear also significantly contributes to the driving experience. Owing to faster steering response, the driver benefits from a more alert car behavior and more precise communication with the road surface. This in turn gives the driver the confidence to push the car to its limits and fully enjoy the sporty capabilities of the XC60 R-Design.

Modern and exclusive interior.
Inside the car, exclusive metal finish is the dominant theme, with aluminium inserts in the steering wheel, door mouldings and the iconic centre stack. The sports pedals are made of brushed aluminium, with rubber inserts for precise grip, feel and control.

The elegant dark centre stack features a décor with a circular pattern that expands outwards in a dynamic way. This pattern also reoccurs in the oblique striping of the sculpted, duo-tone seats. Further, the seats are available with the choice of two colour combinations, with light beige or dark black as the main theme.

The front seats feature an advanced seat design with two firmness levels in both the backrest and seat cushions, thus providing a body hugging yet comfortable seating position during inspired driving. The sports steering wheel trimmed with perforated leather and featuring the engraved R-Design emblem is a constant reminder to the driver of the car's special character and excellent driving properties.

Volvo XC60 R-Design - An overview.

Exterior:
• Grille in silk metal finish with R-Design badge
• Front fog lamp décor in silk metal finish
• Door mirror housings in silk metal finish
• Five-spoke 18-inch aluminium wheels - Cratus (20 inch optional)
• Sill mouldings in aluminium look
• Twin chromed tailpipes
• Colour-matched lower body mouldings.
• Chrome-plated rear skid-plate with black mesh
• Sport chassis
• 7 body colours to choose between including the R-Design unique colour Passion red

Interior:
• Sport seats for great cornering support and comfort
• Unique upholstery in smooth leather with a choice of two colour combinations: off-black with soft beige inserts or vice versa
• Embossed R-Design emblem in the front backrests.
• Watch Dial instrument with blue gauges, unique to the R-Design model
• R-Design sports steering wheel trimmed in perforated leather
• Sports pedals in aluminium
• R-Design centre stack trim with a unique décor pattern
• Gear selector trimmed with perforated leather
• Off-black sports mats

Design a success for Volvo Cars.
R-Design was launched in 2007 to satisfy the immense interest among younger car buyers, in particular, who want to equip their cars with sporty, personalised options. With R-Design, they got access to tastefully composed options packages featuring exclusive design details and thrilling sport chassis.

Today R-Design is found across almost the entire Volvo product range in the C30, S40, V50, S80, V70, XC60 and XC90 models.

"R-Design has been a great success for Volvo Cars. This sporty, exclusive sales version has helped us attract new customer groups who would perhaps not otherwise have chosen Volvo. The introduction of the XC60 R-Design shows clearly how strongly we believe in this concept and we have noted considerable pre-launch interest in this product from our markets," says Lennart Stegland, president of Volvo Special Vehicles.

(source: Volvo)


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2010 Volvo XC60 R-Design.

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2010 Volvo XC60 R-Design.

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2010 Volvo XC60 R-Design interior.

volvo xc60 t6 awd r design emblem

2010 Volvo XC60 T6 AWD R-Design emblem.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

RELATED ARTICLES
Volvo XC60 : 2011   
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