Mercedes-Benz horizontal logo (in B&W).
January 06, 2011.
Mercedes-Benz USA (MBUSA) announces a new mbrace™ service planned to launch in early 2011. Developed by its partner, Hughes Telematics, Inc. ("HTI"), (OTCBB: HUTC and HUTCW), the new feature allows customers to safely and conveniently send destinations to their Mercedes-Benz in-vehicle navigation system. Also included is an innovative networking function called Drive2Friend™, which enables customers to connect and navigate to contacts and/or "friends."
The new mbrace service extends remote access beyond traditional map websites, offering nine different ways to send destinations to Mercedes-Benz vehicles. mbrace customers can experience enhanced flexibility, using the new service to send destinations with a new mbrace Mobile Application feature, website and browser toolbar widget.
"The convenience of mbrace is once again extended beyond the vehicle, giving Mercedes-Benz customers the freedom to enjoy personalized service even when they're not in the driver's seat," said Sascha Simon, head of advanced product planning, MBUSA. "This unique upgrade integrates the Web and smartphone with the vehicle's navigation system to provide an easy way for our customers to connect with their contacts."
Specifically, as an update to the mbrace Mobile Application, the new mbrace service provides options for customers to search and send points of interest, directly enter an address, send contacts from their contact book as well as send current location all from the palm of their hands. The new app also allows customers to use the Drive2Friend feature to send requests to their "friends."
"As mobile apps and networking become more prevalent in the marketplace, it is our goal to work with Mercedes-Benz to remain at the forefront with connected innovation integrated within the vehicle and beyond," said Erik Goldman, president, HTI. "The new mbrace service and Drive2Friend feature provide new and exciting ways for customers to stay connected - not only to their vehicles but also with friends and family."
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