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BMW Integrates Pandora in 2011 models

internet radio service enabled on all MY 2011 BMWs equipped with Apps option.
Filed under:  Brand Related | Ice
 
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BMW of North America announced in late April that the free Pandora® internet radio iPhone app, the first third party app approved for the new BMW Apps feature, is now live and available for download at Apple.

All MY 2011 and 2012 BMW vehicles equipped with the BMW Apps option will be able to stream Pandora internet radio through the iPhone app. Once the iPhone is connected to the vehicle, the Pandora personalized radio functions are operated by the vehicle’s existing controls. The Pandoraintegration, like the BMW Connected app features, is seamless.

Popular Pandorafeatures available to MY 2011 BMW drivers include the abilities easily access existing stations, create new stations, thumb-up or thumb-down tracks, and bookmark songs.

“The seamless integration of a highly desired service like Pandora demonstrates the enormous potential of the new BMW Apps,” said Stephan Durach, Director of the BMW Group Technology Office. “We are pleased that we are able to partner with Pandora in order to now offer this function across the BMW product range in a way that is simple to access and safer to operate.”

"We're excited that BMW is making Pandora available to customers across its full range of vehicles and that drivers will be able to tune into their personalized radio stations from the road,” said Jessica Steel, Executive Vice President of Business Development for Pandora.

Customers can download the BMW Connected iPhone app, which is also available for free from the Apple App Store.

The flexible design of BMW Apps allows unprecedented integration of smartphone functions, taking the in-car integration of iPhone, entertainment and online functions to a whole new level. BMW Apps adopts the familiar BMW display and controls to ensure that all functions can be operated comfortably, simply, safely and intuitively while minimizing driver distraction.

The iPhone is linked to the car either via USB cable or through the center armrest with an available snap-in adapter. Once connected, the phone can be stored and all functions are operated using the vehicle’s iDrive controller, steering wheel buttons and on-board monitor.

BMW Apps is available on model year 2012 and 2011 BMWs produced from March 2011 onwards for $250.00. The BMW Connected App and the Pandora app are now available for free at the Apple App Store.

About Pandora®.
Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

(source: BMW)


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BMW logo with "The Ultimate Driving Machine" tagline.

LINKS
BMW   Official site.
BMW Welt   Official site.
BMW Museum   Official site.
BMW i   Official site.
BMW Shop   Official site.
 
 
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