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GM Certified Pre-Owned Vehicles Get New Name

Filed under:  Brand Related
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GM Certified Used Vehicles program renamed Chevrolet/Buick/GMC Certified Pre-Owned Vehicles.
Two years of standard maintenance including oil changes will now be part of purchasing a Certified Pre-Owned Chevrolet, Buick or GMC vehicle as General Motors moves to tie pre-owned cars, trucks and crossovers to its brands.

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GM Certified Pre-Owned logo.

Owner Care, a first in the certified pre-owned vehicle industry that includes a two-year/30,000-mile standard vehicle maintenance program, will cover oil changes based on each vehicle’s Oil Life Monitor system, tire rotations, and multi-point vehicle inspections at no charge to the customer.

The Certified Pre-Owned program bearing the Chevrolet, Buick and GMC names will continue to offer a 12-month/12,000-mile bumper-to-bumper warranty, and a five-year/100,000 mile limited powertrain warranty with 24-hour roadside assistance and courtesy transportation. A more rigorous 172-point inspection – increased from 117 points – and reconditioning along with free trials of OnStar and Sirius/XM Satellite Radio will remain standard.

“Customers demand more value for their money, and we have responded,” said Jennifer Costabile, general director of marketing and sales support, GM Fleet and Commercial Operations. “We believe our enhanced program offers our customers an outstanding experience from the moment they drive their Chevrolet, Buick or GMC Certified Pre-Owned vehicle off of the lot.”

The GM Certified Used Vehicle brand in the United States is being phased out. The Cadillac Certified Pre-Owned program will continue unchanged.

According to Don Johnson, vice president, U.S. Sales Operations, adding more value to the GM Certified Pre-Owned Vehicle program will ultimately help the company sell more new vehicles.

“One of the most important things we can do is manage the business to help increase the value of Chevrolet, Buick and GMC used vehicles," Johnson said. “This increased value gives potential new vehicle customers more for their trade-ins, thereby lowering their ownership costs.”

For more information about Chevrolet/Buick/GMC Certified Pre-Owned Vehicles, to locate a dealer or to learn about the details of the warranty and benefits, please visit GM Certified.

(source: GM)

gm owner care logo 2011

GM Owner Care logo.

Carlos's comments

Two very nasty logos.

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