Porsche Wins J.D. Power and Associates’ Apeal Study for The 7th Consecutive Year

Ranking Reaffirms Customer Enjoyment with Their Cars.
Filed under:  Brand Related
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For an unprecedented seven straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study. The APEAL Study, now in its 16th year, is significant as it measures the passion owners have for their cars, including their delight with the design, content, layout and overall performance of their vehicles.

Once again outperforming itself, Porsche received an overall nameplate score of 879 out of a maximum of 1,000 points, two points higher than its achievement in 2010.

Also noteworthy, the Cayenne SUV took first place in its segment, while the Porsche 911 Carrera gained the most points in its class. This ranking is calculated from ten different categories, including driving dynamics and design, but also suitability for daily use and comfort of the vehicles.

The 2011 APEAL Study is based on responses gathered this year from more than 73,000 new car buyers of 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. The J.D. Power and Associates APEAL Study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive. All told the study is based on the evaluations of more than 80 critical vehicle attributes.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.

(source: Porsche)

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