Mazda Takeri : 2011

Mazda TAKERI to Bow at 2011 Tokyo Motor Show.
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Mazda's next-generation midsize sedan concept to debut at the 2011 Tokyo Motor Show.
Mazda Motor Corporation will showcase the global premiere of the Mazda Takeri next-generation midsize sedan concept car at the 42nd Tokyo Motor Show, which will run from December 3 through 11, 2011, at the Tokyo Big Sight (Tokyo International Exhibition Center).

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2011 Mazda Takeri.

The Mazda Takeri exploits Mazda's new design language, "Kodo - Soul of Motion", to bring a new level of strength and allure to sedan styling. The Takeri features the full array of SKYACTIV TECHNOLOGY, including the efficient and powerful new SKYACTIV-D clean diesel engine, to deliver vigorous performance and a comfortable ride desired in a sedan. The combination of SKYACTIV TECHNOLOGY and electric devices – such as Mazda's idling stop system, i-stop, and a new regenerative braking system – enable the Mazda Takeri to achieve excellent fuel economy.

Takeri provides a supremely comfortable ride feel, thanks to the satisfying power of SKYACTIV-D and new lightweight and aerodynamic technologies. It also features the i-stop idling stop system and Mazda's first regenerative braking system. The regenerative braking system efficiently converts kinetic energy to electricity during deceleration, stores it in capacitors and then uses it to power the vehicle's electric equipment, thereby reducing load on the engine and saving fuel. Thanks to these electric devices, the Mazda TAKERI achieves excellent fuel economy.

The regenerative braking system represents Step Two of Mazda's Building Block Strategy. After renewing existing technologies, such as engines and bodies, Step One of the Building Block Strategy is idling stop technology (i-stop), Step Two is regenerative braking technology, and Step Three is electric drive technology (hybrid, etc.).

*1 SKYACTIV-G gasoline engine, SKYACTIV-D diesel engine, SKYACTIV-DRIVE automatic transmission, SKYACTIV-MT manual transmission, SKYACTIV-BODY and SKYACTIV-CHASSIS.
*2 The Demio is available with SKYACTIV-G, the Axela is available with SKYACTIV-G and SKYACTIV-DRIVE.

(source: Mazda)

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2011 Mazda Takeri.

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2011 Mazda Takeri.

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2011 Mazda Takeri.

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2011 Mazda Takeri.

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2011 Mazda Takeri.

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2011 Mazda Takeri.

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2011 Mazda Takeri interior.

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2011 Mazda Takeri interior.

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2011 Mazda Takeri interior.

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2011 Mazda Takeri interior.

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2011 Mazda Takeri cutaway.

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2011 Mazda Takeri logo.

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Capturing the spirit of Mazda, the stylised "M" evokes an image of wings in flight and symbolises the Mazda's flight toward the future. The "V" in the centre of the "M" spreads out like an opening fan, representing the creativity, vitalty, flexibilty and passion that is Mazda. The symbol as a whole expresses the sharp, solid feeling that Mazda will be seeking in all of its products. The dynamic circle symbolises our readiness to spread our wings as we enter the 21st century.

Mazda   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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