BMW M is a subsidiary of German car manufacturer BMW AG created "M" in May of 1972. BMW M, is also known as M-Technik or just "M" (for Motorsport).
After the success of BMW M in racing venues and the growing market for high performance sports cars, M introduced cars for sale to the public.
The very first M badged car for sale to the public was the M1, revealed at the Paris Motor Show in 1978.
The M1, however, was more of a racecar in domestic trim than an everyday driver. The direction of the M cars changed with the 1979 release of the M535i, which was a high performance version of BMW's popular 5-Series mid-size sedan.
Since 1978 BMW M has offered modified versions of nearly every car on BMW's production line, excluding the 7 Series and X Series sport utility vehicles. To this day BMW M continues to serve up some of the most highly tuned street-cars available in full production.
BMW M offers modified engines, suspension, interior trim, aerodynamics and exterior styling. The objective of BMW M is to sell factory production sports cars that are comfortable enough for everyday use while offering uncompromised driving satisfaction and performance.
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