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Volvo 740 Sedan : 1984

Filed under:  Sedans
 
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MSRP Engine HP Manufactured
n/a n/a n/a 1984 - 1992
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The highly successful Volvo 760 GLE was developed and expanded to give birth to the Volvo 740 GLE in 1984. This new Volvo model was a 4-cylinder alternative to the 760.


volvo 740 sedan 84

1984 Volvo 740 Sedan.

The Volvo 740 estate car owed its immense success primarily to factors such as its sheer reliability and renowned safety levels.

Over the years, the Volvo 740 was powered by a range of different engines, mostly 4-cylinder in-line units with or without turbochargers, and there were also 6-cylinder diesel variants.

The exterior underwent a minor facelift in autumn 1988 to carry the model into the 1989 model year.

From August 1990, the Volvo 740 was made in parallel with the 940 for two years, after which the latter took over completely from the 740.

Specifications.
Model: 740 Sedan
Produced: 1984 -1992
Volume: 650443
Body: 4-door saloon
Engine: 4-cylinder in-line OHC 1,986 cc or 2,316 cc or 6-cylinder in-line 2,383 cc Diesel or Turbo Diesel
Transmission: 4-speed manual, 4-speed manual with electrical overdrive, 5-speed manual or 4-speed automatic
Brakes: Hydraulic, disc brakes all round
Dimensions: Overall length 478.5 cm, wheelbase 277 cm.

(source: Volvo)


volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo   Official site.
Volvo Owners Club   Official site.
 
 
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