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Volvo S60 Polestar : 2012

Concept debuts at 2012 L.A. Auto Show.
Filed under:  Cars
 
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MSRP Engine HP Manufactured
n/a inline six 508.0 2012
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With the glamour and bright lights that symbolize the City of Angels, what better place for the global auto show debut of the Volvo S60 Polestar Concept than the 2012 Los Angeles Auto Show? After all, the 508-horsepower beast, built by Volvo's official performance partner, Polestar, is arguably the most glamorous and lightning-quick Volvo concept car ever made.


volvo s60 polestar 2 12

2012 Volvo S60 Polestar concept.

"This is Polestar's interpretation of the Volvo S60," says Christian Dahl, founder and CEO of Polestar. "It's a car developed with our own preferences in mind -- although we know they are also shared by active drivers."

Make no mistake, it is an exotic in its own right -- but with refinement and precise handling. All of this technology results in a more intense, real-life Volvo driving experience.

"We approached this project by looking at the production Volvo S60 as a platform for a potential race car -- and the culmination of that data went into the design of the S60 Polestar Concept," explained Jan Andersson, chief engineer at Polestar.

The S60 Polestar Concept delivers the genuine Volvo driving experience with a high level of power and handling. The turbocharged, inline six-cylinder engine has been tuned to deliver a considerable increase in power and torque. The 508 horsepower and 424 lb.-ft. of torque seem to dwarf the numbers associated with the horsepower and torque found in the T6 engine of the production car: 300 horsepower and 325 lb.-ft. of torque.

The combination of a lowered, widened and reinforced chassis, a tuned Haldex all-wheel-drive system, and Öhlins suspension makes the car uniquely suitable for both high-performance driving and long-distance traveling.

According to Volvo Polestar racing driver Robert Dahlgren, "It is, by far, the most impressive street Volvo I've ever driven. But I must also say that the genuine Volvo feeling is still there."

Polestar has been Volvo's performance partner since 1996, offering tuning technology and parts enhancement to production-model vehicles. A Polestar-tuned S60 R-Design and XC60 R-Design currently are offered in the Volvo lineup, bumping their already stout performance from 300 hp and 325 lb.-ft. of torque to 325 and 354, respectively.

For 2013 they also come in head-turning Rebel Blue ... so they look similar to their cousin: the S60 Polestar Concept.

The Polestar performance upgrade can be purchased and installed in applicable new and used Volvos at any Volvo dealer. More information about Polestar and its expanding parts and technology offerings for Volvo production vehicles can be found at Polestar.com.

Brief Technical Overview: Polestar S60 Concept.
• Volvo T6 inline six
• 0-100 kmh (62 mph) = 3.9 seconds
• Top speed more than 300 kmh (more than 186 mph)
• 508 hp @ 6500rpm
• 575Nm (424 lb.-feet) @ 5500rpm
• Max rpm: 7100
• Modified cylinder head and combustion chambers
• Modified inlet manifold and air intake
• Garret 3171 turbo
• Ferrita 3.5" stainless steel exhaust system

(source: Volvo)


volvo s60 polestar 1 12

2012 Volvo S60 Polestar concept.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo   Official site.
Polestar   Official site.
 
 
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