COLOUR ONE for MINI by Scholten & Baijings.
TEFAF Maastricht presents installation COLOUR ONE for MINI by Scholten & Baijings. A new milestone of the cooperation between the BMW Group and the international art and antique fair.
The world’s leading art and antique fair TEFAF Maastricht presents the installation COLOUR ONE for MINI by Scholten & Baijings. This work by the internationally renowned Dutch design duo explores the design of a MINI One by examining its composition down to the smallest detail and, in so doing, dissecting the design process per se. It will be on display at the TEFAF from 15th until 24th of March.
Fascinated by the principle of concept cars, Stefan Scholten and Carole Baijings set about their very own interpretation of MINI in collaboration with the head of MINI Design, Anders Warming. Applying their highly conceptual approach, the designers questioned virtually every aspect of design along the way, to query the rules of automotive design and shed new lights on them. The installation visualizes the layered structure of a MINI One in startling textures, entrancing colors and skilled craftsmanship – the familiar stylistic devices of Scholten & Baijings.
Presenting this work and providing the official VIP shuttle service for visitors to the art fair gives new momentum to the cooperation of BMW and TEFAF. “This is a match truly made in heaven. TEFAF is one of the world’s leading art fairs, with displays offering a panoply of some of the greatest works ever created. As the leading premium car company, BMW Group is thrilled that we were able to contribute some of the best automobiles ever created,” comments Jan-Christiaan Koenders, president of BMW Group Nederland. Also Ben Janssens, Chairman of the Executive Committee of TEFAF appreciates the successful collaboration: “Two partners have met here, who stand for highest quality, elegance and innovation. The fair presents multifaceted art forms from all over the world. BMW supports a broad variety of cultural endeavors worldwide.”
TEFAF Maastricht celebrated its 25th anniversary in 2012 and is now universally regarded as one of the world’s leading art fairs, setting the standard for excellence in the art market. Presenting 265 renowned galleries from 20 countries, TEFAF Maastricht is a continuously evolving showcase for the best works of art currently on the market. 2011 it became a cooperation partner of the BMW Group, which supports further international art shows such as Art Basel, Art Basel Miami Beach, Art Basel Hong Kong, Frieze London, Frieze New York, Art Toronto, Art Amsterdam, Paris Photo, Paris Photo Los Angeles and other initiatives such as the Gallery Weekend Berlin and Art Berlin Contemporary. Within the arts, the BMW Group is involved in long-term collaborations with cultural institutions and artists around the world, including projects such as the BMW Guggenheim Lab, BMW Tate Live, the Preis der Nationalgalerie für junge Kunst in Berlin and the Art Cars Series.
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