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Volvo C30 : 2007

Filed under:  Hatchback
 
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MSRP Engine HP Manufactured
n/a five-cylinder T5 turbo engine 220.0 2007
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The new Volvo C30 will be unveiled for the public at the Paris Motor Show in September, and production will begin at the end of 2006.


volvo c30 rs11

Here are the first photos of one of the year's most talked about debutants, the new Volvo C30. A sporty design, two doors, four individual seats, and a glass tailgate give the C30 a unique character that will attract new Volvo buyers.

"The new C30 is a cool car. A car that aims for a group of young singles, or couples, with an intense urban lifestyle. These people prioritise excitement in design and driving characteristics, and this car is designed to suit their taste and lifestyle," says Fredrik Arp, President and CEO of Volvo Cars.

The volume target is 65,000 cars per year. Volvo expects that 75 percent of the buyers will be in Europe and the largest markets are Italy, Germany, Spain and United Kingdom.

Dynamic front and fast silhouette.
The design of the production-ready model is in tune with the Volvo C30 Design Concept, which was presented at the Detroit Motor Show at the beginning of the year.

The front retains its dynamic character, with the angled headlamps and the low, wide grille.

Viewed from the side, the distinct wheel housings and sloping roof give the new C30 a fast silhouette, which is further enhanced by the extreme boat-shape of the side windows.

The shoulders at the rear are powerfully rounded and are accentuated by the horseshoe shaped lighting pattern of the tail lamps, and the glass tailgate. The spoiler at the upper edge of the tailgate is available in two different versions.

"The C30 has plenty of muscles in a sporty and compact package. Anyone who recalls the Volvo SCC (Safety Concept Car) will recognise the exclusive and convenient rear tailgate. The distinctive tail lamps ensure that no one will be uncertain about which car they have in front," says Volvo Car's Design Director, Steve Mattin.

Styling for individualists and room for four adults.
The new C30 has room for four adults thanks to the two separate rear seats with generous head and leg room. The rear seats are slightly centred to provide a feeling of space and a good forward view.

The space between the seats also makes the thin, visually floating centre stack clearly visible through the glass tailgate.

The interior program has been designed to meet the target group's taste for personal choices. Even the base program offers, for example, upholstery in three attractive colours.

"The C30 is about "customised functionality". There are a lot of possibilities for personalisation and the car has all the right and cleverly designed solutions that the people who choose this type of car want," says Hlkan Abrahamsson, who heads the C30 project.

Range of engines from 100 to 220 hp.
The new Volvo C30 has a wide selection of engines, ranging from a 100 hp, four-cylinder 1.6-litre petrol engine, a clean and efficient four-cylinder, 1.6-litre diesel with 109 hp to the five-cylinder D5 and T5 turbo engines, providing 180 and 220 hp respectively.

At 425 centimetres (167 inches), the C30 is the smallest member of Volvo's model range - 22 centimetres (8,5 inches) shorter than the Volvo S40.

"A car that exudes muscular manoeuvrability must live up to the promise of its looks when you are behind the wheel. Therefore, the C30 has a chassis that offers sporty driving characteristics, regardless of whether you choose the 1.6-litre diesel or the T5 engine," says Hlkan Abrahamsson.

Even in the base model, the Volvo C30 offers a high-class audio system, and true audiophiles can choose the Premium Sound system, with a digital 5x130W ICE Power amplifier from Alpine, Dolby Pro Logic II Surround, and 10 loudspeakers from Danish Dynaudio.

First class safety.
When it comes to safety, the Volvo C30 is a true Volvo. Among other things, it is available with BLIS (Blind Spot Information System), which helps the driver to identify another vehicle in the blind spot at the rear sides of the car.

The front has the same patented structure as the S40 and V50. Combined with airbags and safety belt tensioners, the C30 offers first class safety.

The safety equipment naturally also includes the Whiplash Protection System, WHIPS, and a Side Impact Protection System with side airbags and the Inflatable Curtain, IC.

"The new Volvo C30 plays an important role in our push towards a volume of 600,000 cars a year. We are broadening our model program to make it possible for new, younger customers with an intense, urban lifestyle to choose a Volvo with the right appeal as early as possible," says Fredrik Arp.

(source: volvo)


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volvo C30 banner, as seen at the 2007 Chicago Auto Show.

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(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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