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Volvo Concept XC Coupé : 2013

The Next Chapter in Volvo’s New Design Story.
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In September, the Volvo Concept Coupé was launched to critical acclaim and many awards, and represented the world’s first insight into Volvo Car Group's new design direction under Senior Vice President of Design, Thomas Ingenlath.


volvo xc coupe 1 13

2013 Volvo Concept XC Coupé.

It also showed one interpretation of how the proportions and versatility of Volvo Cars' new Scalable Platform Architecture, which will underpin all medium and large cars in the company’s future, could look.

The Concept Coupé was the first of three design studies. The next chapter in Volvo Cars' new design story showcases how the company’s famous safety technology as well as a contemporary Scandinavian active lifestyle could be integrated into the new architecture.

The Volvo Concept XC Coupé will make its world debut at the North American International Auto Show (NAIAS) on January 13, but full details including press release, videos and images will be published on January 8.

The Concept XC Coupé builds on the Volvo’s proud history of Cross Country and XC products, with Volvo Cars having created the niche in 1997. And in anticipation of the reveal of the car in early 2014, Volvo Cars now shares the first three images of the car.

(source: Volvo)

volvo xc coupe 2 13

2013 Volvo Concept XC Coupé.

volvo xc coupe 3 13

2013 Volvo Concept XC Coupé.

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

Carlos's comments

Love it. Make it Volvo, and you've got a new customer.

VIDEOS

The Concept XC Coupe - Teaser.

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Volvo   Official site.
 
 
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