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Volvo recalls the 2011-2012 S60

Filed under:  Brand Related | Recalls
 
Comment(s): 0
 
 

Volvo Cars of North America is recalling certain model year 2011-2012 S60 vehicles manufactured June 22, 2010, through May 14, 2012, and equipped with 5-cylinder B5254T5 (VIN code 62) engines. In the affected vehicles, the vehicle may not alert the driver of a low oil pressure situation.

Volvo's number for this campaign: R29436
NHTSA Campaign Number: 13V592000
Component: Engine and engine cooling
Potential Number of Units Affected: 30,929

Consequence:
Without being warned of a low oil pressure situation, the driver may continue to drive the vehicle until it stalls, which increases the risk of a crash.

Remedy:
Volvo will notify owners, and dealers will update the vehicle's software so that the driver is alerted should there be a low oil pressure situation, free of charge. The recall is expected to begin around the end of December 2013. Owners may contact Volvo at 1-800-458-1552.

Customers may contact the National Highway Traffic Safety Administration's vehicle safety hotline at 1-888-327-4236 (tty: 1-800-424-9153); or go to Safercar.

(source: Safercar)

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

LINKS
Volvo   Official site.
Volvo Owners Club   Official site.
 
 
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