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Mazda Hazumi : 2014

Concept unveiled at the Geneva Motor Show.
Filed under:  Cars
 
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Mazda Motor Corporation unveiled its next-generation subcompact concept model, Mazda Hazumi, at the 2014 Geneva Motor Show.


mazda hazumi 14

2014 Mazda Hazumi concept.

Foreshadowing Mazda’s next-generation subcompact car, Mazda Hazumi incorporates the four key pillars of Mazda’s vehicle engineering; SKYACTIV TECHNOLOGY, Kodo—Soul of Motion design, Mazda Proactive Safety, and next-generation car connectivity system Mazda Connect, without compromise.

Also at the show, Mazda revealed for the first time a newly developed small-displacement clean diesel engine, the SKYACTIV-D 1.5. Like the currently-available SKYACTIV-D 2.2, the new diesel engine is both highly efficient and clean-burning, and delivers exceptional driving performance with powerful torque and linear acceleration, as well as outstanding environmental performance.

Mazda’s Representative Director, President and CEO, Masamichi Kogai commented, “Mazda Hazumi indicates the exciting direction of Mazda’s products which, with no exception, will deliver Mazda’s unique driving pleasure. We hope that they will enrich people’s lives, and help build a strong and lasting bond between Mazda and our customers.”

Exterior design.
KODO design seeks to capture the fleeting tension, beauty and power of living creatures in motion. By packing the powerful and dynamic movements of KODO into a compact five-door hatchback, Mazda has given the HAZUMI distinctive exterior styling and an athletic physique made for the road. This is KODO in its most highly concentrated form yet.

Drawing the compact cabin as far to the rear as possible places the center of gravity near the rear wheels and creates a wedge shaped body starting from the low and pronounced nose and rising toward the rear to impart a strong sense of forward motion. The sharp, chiseled silhouette is a clear departure from the mainstream of subcompact design where one-motion form design is the prevailing trend. The short overhangs and powerful fenders which bulge over imposing large sized wheels underline the car’s strong and athletic stance.

But it is not all about looks. As with all their new-generation products Mazda has put a big focus on aerodynamics, optimizing the airflow over the upper body and creating a turbulence-rectifying under-floor structure. Tuned specifically for the compact size of the car, these elements deliver superb aerodynamic performance.

The headlamps and grille are positioned as low as possible giving the front face a sharp look reminiscent of a cheetah on the prowl. Yet the car somehow manages to be cute at the same time, ensuring onlookers will soon feel a sense of affection. The LED guiding rings add depth and solidity to the headlamps evoking the strong-willed eyes of an untamed animal. Another KODO trademark, the aluminum signature underscores the grille before cutting through the headlamps and imparts a deeply sculptured facial expression.

With its short overhangs and pillars which look ready to pierce the center of the front and rear tires, the HAZUMI displays the athletic silhouette of a sports car when viewed from the side. A long line starts from the bonnet, peaks over the front wheel and runs all the way to the rear, while an overlapping line peaks over the rear wheel emulating a rhythm of flexing muscles and adding to the strong sense of forward motion. The surface texture of the body side is rich with tension, flattering the car’s big-boned physique.

The firmly planted rear tires support the high hipline and together with the steeply inclined back-window create a strong sense of forward motion. The distinctive oblong rear combination lamps impart a sense of speed while possessing a piercing vitality similar to the headlamps.

The aluminum wheels feature a dynamic design expressing a powerful force radiating from the center of each wheel. The contrast between the radiant sheen produced by the aluminum milling process, and the dark metallic paint, give a taut, 3-dimensional feel.

Interior Design.
The interior of the Hazumi imparts the same dynamic sense of speed as preceding concept models such as the Shinari, Minagi, and Takeri, and maintains superb functionality as an interface between car and driver. The high-quality feel of the interior exceeds the standards of the segment, but also gives a light and youthful impression that befits a subcompact model.

Speed is at the essence of the interior shapes, which spread out from the meter hood to the door trim and center console. The effect, similar to the exterior, is a dynamic sense of forward motion.The passenger space begins immediately next to the meter hood and with an instrument panel shaped like the wing of an airplane, creates a comfortable feeling of openness. The center console is suspended like a bridge, enhancing the feeling of space and creating more room in the foot wells.

The meter cluster is designed around the driver’s center axis. It features a single, centrally-positioned meter with displays spreading like wings on either side.

The layout of the center display, Active Driving Display, and commander control, is based on Mazda’s unique human machine interface (HMI) concept called the Heads-Up Cockpit. It is designed to help the driver to deal with large amounts of information while keeping their eyes on the road ahead and maintaining a safe and stable body position.


mazda hazumi sketch 14

2014 Mazda Hazumi concept sketch.

mazda hazumi in1 14

2014 Mazda Hazumi concept interior.

mazda hazumi in2 14

2014 Mazda Hazumi concept interior.

mazda hazumi in3 14

2014 Mazda Hazumi concept gauge cluster.

mazda logo 75

1975. This mark was introduced at the same time as Mazda's new Corporate Identity System (CIS) in 1975. With the introduction of CI (Corporate Identity) in 1975, Mazda developed its Mazda corporate mark as a symbol for communications. It was then positioned as an easy-to-read corporate mark in line with the establishment of the brand symbol, in 1997.

LINKS
Mazda   Official site.
 
 
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