DS Automobiles logo.
DS is the luxury vehicle brand of PSA Peugeot Citroën.
The DS marque was first announced in early 2009 by Citroën as a premium sub-brand added to certain models, with DS being an abbreviation of Different Spirit or Distinctive Series.
Citroën dropped the "DS" from its lineup in 2012 in China, and then in 2015 globally to form this standalone brand.
The DS3 was the first vehicle for the brand in 2010.
Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.