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DS is the luxury vehicle brand of PSA Peugeot Citroën.
The DS marque was first announced in early 2009 by Citroën as a premium sub-brand added to certain models, with DS being an abbreviation of Different Spirit or Distinctive Series.
Citroën dropped the "DS" from its lineup in 2012 in China, and then in 2015 globally to form this standalone brand.
The DS3 was the first vehicle for the brand in 2010.
DS emblem.
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