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St. Louis

Peoria, Illinois USA
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The St. Louis Motor Car Company founded by George Preston Dorris and John French in 1898 in St. Louis, and was located in Peoria, Illinois when they moved in 1905. It had its general offices at 1229-1231 Michigan Avenue, in Chicago, Illinois. Dorris also started his own car company, the Dorris Motor Car Company in 1906.

st louis type

St. Loius type.

In 1906, they offered the Type XVI Touring car with 32-36 HP water cooled four cylinder for $2,500. It had three speeds and reverse - all shifts made with one lever.It included rack and pinion with ball and socket joints. Spark and throttle control placed conveniently under the steering gear. Bevel gear drive, three brakes - two controlled by your feet and one by a lever on the side of the car. It had a 110 inch wheelbase. 50 MHP max on high gear.

1904 st louis four cylinder side entrance tonneau

1904 St. Louis four cylinder side entrance Tonneau. (source: Classic Car Weekly)

st louis type xvi ad 06

1906 St. Louis Type XVI Touring Car newspaper ad.

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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