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ElecTraction was located in Maldon, Essex UK. They made several electric vehicles in the 1970s, like the Tropicana and the Rickshaw.

electraction logo

ElecTraction logo.

One of their concept vehicles was the 1976 Precinct. It had the styling work of Roy Hayne's Haynes Automotive International, in association with ElecTraction. It was designed to achieve a highly-efficient aerodynamic shape, with a low drag coefficient and good cross-wind stability.

It allowed for a high degree of energy absortion in frontal-impact testing, both in body packaging and chassis layout. It used many existing production parts in its body, thus reducing investment costs, and in many cases avoiding the necessity to have parts subjected to type approval. The chassis could accomdate gross vehicle weights of up to 3,00 lbs, and changes to wheelbase were easily introduced by lengthening or shortening the side members. Space was then available to accommodate a variety of battery layouts.

electraction precinct 76

1976 ElecTraction Precinct. (source: AutoHistorian )

electraction tropicana 76

1976 ElecTraction Tropicana. (source: AutoHistorian )

electraction rickshaw 76

1976 ElecTraction Rickshaw. (source: AutoHistorian )

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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