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Pilot

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The Pilot Motor Sales Company was located at 1716 South Michigan Avenue in Chicago and made Roadsters, Speedsters and Touring Cars, like this five passenger Touring Pilot 40 which sold for $1,800.

piloot logo

Pilot logo.

pilot logo

Pilot logo.

PILOT CARS.
pilot 75 11

1911 Pilot model 75. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library)

PILOT ADS.
pilot ad 12

1912 Pilot 40 ad. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library.)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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