Washington, PA. USA.
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The Universal Model A car manufactured at Washington, PA and sold for $475 by a company with the corporate name of "Universal Motor Company," with an authorized capital of $1,000,000.

universal type

Universal Type.

At last, a car has appeared within reach of the multitude-inuversally demanded and to be universally used. Never before has anything in the motor world been manu­factured creating such a sensation.

The factory at Washington is new, having been built and equipped in the year 1912, and has heretofore been used for the manufacture of motor cars. It is modern in every respect, and ample in extent and character for a very large output. The location is ex­cellent for accessibility and shipping, having switch on the premises and free interchange of traffic between the B&0 and Pennsylvania railways.

Washington is in the gas and coal belt; possessing, therefore, unusually cheap coal, gas and power. There is an abun­dant supply of efficient labor.

The Company will concentrate its energies upon producing and distributing a small automobile, to supply a market hitherto largely untouched and of enormous possibilities. The Company will market one style of body only the first season. The second year, touring and coupe bodies, using the same chassis. This product should in no sense be identified with the so-called "Cycle Cars," it being a complete, though small, automobile, embodying nearly every feature found in cars priced from $1,000 to $1,500. Its character is evidenced by the specifications.

Note simplicity and accessibility are the dominant features, backed by sturdiness of every unit entering into its construction.

Model A Specifications.
MOTOR - 18 horse-power, 4-cylinder, 4-cycle, cast block
LUBRICATION - Self-contained, constant level splash and force system. Plunger pump operated by cam shaft. Capacity, 1 gallon.
COOLING - Water cooled, Thermo Syphon System.
TRANSMISSION - Unit with motor. Nickel steel gears, heat treated, running on ball bearings; 3-speed forward and one reverse.
CLUTCH - Cone with inserted springs to insure easy engagement, at all speeds.
REAR AXLE - Semi-floating type, bevel gear drive, mounted on roller bearings.
FRONT AXLE - One piece, drop-forged I beam section, ballbearings on wheel spindles.
STEERING GEAR - Irreversible worm and pinion.
SAFETY LOCK - On steering wheel, preventing.
FRAME - Pressed steel channel section.
SPRINGS - Front, 30" long, 1½" wide, semi-elliptic; rear, 34" long, ¾ elliptic, oil tempered with rebound clips.
WHEELS - 28x3, wire construction, latest model, to be found only on high-priced cars.
WHEEL BASE - 96" standard tread.
CONTROL - Left-hand steer, center control.
GASOLINE - Gravity feed, tank located under cowl
CARBURETOR - Float feed, automatic type.
IGNITION - Splitdorf high tension, latest model
SELF STARTER - Eletric Lights - Apple Electric Generator and Storage Battery.
COLOR - Blue black.
TIRES - 28x3, standard make.
EQUIPMENT - Stylish top with curtain!. Ventilating wind shield. Three black and nickel lamps. Electric horn, pump, jack and full set of tools.

universal model a 14

1914 Universal Model A.

universal factory

Universal Motor Company factory in Washington, PA.

universal ad 14

1914 Universal Model A ad.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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