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Mazda Autozam

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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Autozam, Eunos, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.

autozam logo

Mazda Autozam logo.

The Autozam marque specialized in small cars and keicars with many models being rebadged Suzukis. This is the only Mazda marque to survive the 1990s, many of the vehicles are still sold with the "AZ" prefix.

Like Eunos, Mazda continues to run dealerships with the Mazda Autozam name. These specialize in small vehicles, though all are part of the regular Mazda lineup and use the Mazda name now.

autozam logo 1

Mazda Autozam logo.

autozam dealer 90

1990 Autozam dealership in Japan. (source: Mazda)

autozam az 1 92.png

1992 Autozam AZ-1. (source: Mazda)

autozam carol 89.png

1989 Autozam Carol. (source: Mazda)

mazda hoz logo bw 1

Mazda horizontal black and white logo.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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