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Mazda Eunos

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In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Eunos, Autozam, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.

eunos logo

Mazda Eunos logo.

The Eunos marque, which was the luxury, upscale brand compared to Autozam and Efini, was named for the ancient Greek "eu" meaning "good" and "nos", an abbreviation of "numbers" in English. The Marque was launched in Japan with the Eunos 500 in January, 1992 and many of the vehicles created were exported to other markets.

mazda eunos astina 100 hatchback 89

1989 Mazda Eunos Astina 100 hatchback. Mazda Astina was a five-door hatchback with excellent rear seat ingress/egress and cargo capacity. Apart from practicality, Mazda wanted to create a perfectly stylish model and developed a uniquely stylish exterior with low hood achieved by adopting retractable headlights, bold front face and stable rear view created by thick and robust C-pillar. The Eunos 100, sold through the Eunos channel, was powered by 1.8-liter engine with wing-type rear spoiler that highlighted sportiness. (source: Mazda)

eunos dealer 90

1990 Eunos dealership in Japan. (source: Mazda)

eunos presso hactback 91.png

1991 Eunos Presso hatchback. (source: Mazda)

mazda hoz logo bw 1

Mazda horizontal black and white logo.

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LINKS
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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