Mazda Eunos logo.
In the late 1980s, Mazda diversified in the Japan market with the launch of three new marques. The company created Eunos, Autozam, and Efini, in addition to the Mazda and Ford brands already marketed there. This experiment was ended in the mid-1990s.
The Eunos marque, which was the luxury, upscale brand compared to Autozam and Efini, was named for the ancient Greek "eu" meaning "good" and "nos", an abbreviation of "numbers" in English. The Marque was launched in Japan with the Eunos 500 in January, 1992 and many of the vehicles created were exported to other markets.
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