Volkswagen Blue Motion emblem.
BlueMotion is a trade name (developed externally by Origin Brand Consultants) for fuel-efficient automobile models from Volkswagen.
The company introduced the name in 2006 on the Polo BlueMotion, in 2007 was a version based on the current Passat was released.
BlueMotion versions of the Golf and Tourag are planned for 2008. The name refers to VW's corporate colour, blue, and echoes DaimlerChrysler's BlueTec.
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