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GM'S MOTORAMA

by David Temple.

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192 pages..

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gm motorama

Book Description.
In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions.

GMs Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1955, where celebrities in Broadway-style shows, phalanxes of glamorous models, and a singing group called the Motorhythms introduced the public to dream cars destined to become legendsfrom the 1951 LeSabre and the turbine-powered Firebirds to the Cadillac Cyclone and Corvette prototype. The book recreates the drama of the eight Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling.

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