Giving Jaguar and Range Rover an even more exclusive touch since 1972.
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As a young child Jochen Arden had a particular love for English cars. He had succumbed to the understatement, the inspiring technology and the unmistakable design. So in 1972, at the age of 20, he laid the foundation stone for the company of today. In 1981 Jochen Arden Automobils took over the Jaguar dealership that was to become one of the largest in Europe within just a few short years.

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Arden Automobilbau emblem.

It was as early as 1982 when Arden presented the first Jaguar conversion based on the classic V12 limousine. In the years that followed, a stream of new and innovative models appeared at regular intervals. As time passed, the dedication, commitment and skill of Jochen Arden and his team was recognised by a number of commendations from Jaguar.

An examination of the last 30 years of the Arden story underscores the depth and breadth of experience available within the Arden company:

1.12.1972: Official permit to operate aretail business at Zelem Castle with a start-up capital of 9,000 Euros, Kranenburg-Mehr.

Foundation of Arden Automobile GmbH and relocation to new business premises in Kalkerer Strase 21, Kleve.

Opening of a branch in Emmericher Strase 272, Kleve.

Acquisition of former Daimler-Benz site, Kalkerer Strase 94-96, Kleve.

Planning and conversion of showrooms and repair shop in Kalkerer Strase 94-96, Kleve.

Opening of new business premises Signing of Jaguar dealer contract Presentation of first modified Jaguar XJ V12 saloon car.

In January delivery of first Arden Jaguar AJ 1 Presentation of Arden Jaguar XJ S V12 Contract signed with Duncan Hamilton England.

Presentation of Arden XJ V12 at Essen Motor-Show In North America the Beverly Hills Motoring Company of Los Angeles takes over the Arden programme.

Foundation of Arden Automobilbau GmbH Presentation of Arden XJS Roadster AJ2 at IAA Award of KBA manufacturer no. 770 and recognition as car manufacturer by the Federal Office for Motor Vehicles.

Foundation of Arden Japan Ltd. Co-operation deal between Arden Automobilbau and Jaguar Germany.

Development of an AJ6-based turboengine Presentation of the AJ 3 Station Car at IAA in Frankfurt Deal with Aurora Group, Foundation of Arden Taiwan Ltd.

Presentation of Arden AJ 5 Biturbo, with 242 KW (330 PS), at the Geneva Auto Salon.

Participation in the Birmingham Motor Show Foundation of Arden Automobilbau AG, Switzerland Presentation of Arden AJ 6 2+2 coupes at IAA in Frankfurt.

Participation in Tokyo Motor Show Development and presentation of the first anti-lock braking system for Jaguar XJ Acquisition of a new business premises in Krefeld-Oppum, planning and start of construction.

Presentation of Arden AJ 5, 3.2 K with compressor charging Completion and relocation to new business premises in Krefeld.

Foundation of Arden Jaguar Racing Winner of the European Jaguar Quality Club 1992.

Foundation of Arden Car and Ship Charter GmbH Winner of the European Jaguar Quality Club 1993 Winner of the GT European Championships with drivers E. Piro and J. Arden for Arden Jaguar.

Continuation of successful racing season with first places in Hockenheim, Zandvoort and Mugello. Development and presentation of an airbag system for Jaguar XJ Updating of the exclusive tuning agreement with Jaguar Germany Conversion of Jaguar XJ-S convertible into 2+2 with full back seat commissioned by Jaguar Germany.

Deal signed with Rover Group Presentation of Arden AJ 9 (3.2 litres 260 PS) and AJ 10 (4.0 litres 310 PS).

Deal signed with general importer in Italy Winner of First Class Sales Competition of Jaguar Deutschland GmbH Presentation of complete processing programme for the new Jaguar XJ saloon car.

Certification according to DIN EN ISO 9001 and 9002 Design and construction of a special Range Rover series withnavigation systems and TV/video systems commissioned by Rover Group Germany Winner of the First Class Sales Competition of Jaguar Deutschland GmbH Presentation of complete processing programme for Jaguar XK 8 sportscars.

Co-operation deal with MBB Security Cars Presentation of first armoured Range Rover at Security '98 in Essen Presentation of Arden XK-A supercharged V8 engine tuned to 423 PS Winner of First Class Sales Competition of Jaguar Deutschland GmbH.

Presentation of Arden A-Type and Arden S-Type at IAA in Frankfurt Restructuring of operative business of the entire Arden Group and new contract with Jaguar Germany for technical information, guarantee handling and distribution structure.

Presentation of 4.4 litre supercharged V8 engine with 462 PS Acquisition of Zelem Castle for overnight guests and for presentations of exclusive Arden cars 1st place for Arden Jaguar S-Type elected Car 2000 by readers.

Presentation of Arden XK-A Lightweight Arden is re certified according to DIN EN ISO 9002.

Foundation of Arden Engineering GmbH for improvement of serial motor technology Expansion of world-wide distribution structures to 22 countries with partners inHong Kong, Indonesia, Kuwait, North America, the entire EU and eastern Europe Presentation of the new Arden Range Rover with 4.8 litre 350 bhp engine upgrade and manifold possibilities to create your personal interior.

The Arden S-Type R with 480 bhp tops the performance peak of the S-Type range At the IAA in Frankfurt Arden presents an abundant modification programme for interior upgrading of the new XJ limousine Renewed certification according to DIN EN ISO 9001 and 9002.

The Arden A-Type Lightweight RS, a racer which is still road legal and constructed around the shell of a Jaguar XK R Coupe conquers international circles The youngest descendant of the Arden Engineering prossesses 540 bhp. Due to a weight loss of 300 kg he realizes impressing driving performance.

(source: Arden)

Arden   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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