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GM Daewoo Auto & Technology (GM Daewoo or GMDAT) was first established as National Motor in 1937 in Bupyeong-gu, Incheon, South Korea. After changing its name to Saenara Motor in 1962, Saenara Motor was bought by Shinjin Industrial in 1965, which changed its name to Shinjin Motor after establishing collaborations with Toyota.

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Daewoo logo. (source: GM)

After Toyota's withdrawal in 1972, Shinjin Motor started a joint venture with General Motors under the name General Motors Korea, but was renamed again in 1976 to Saehan Motor. After the Daewoo Group gained control in 1982 the name was changed to Daewoo Motors. In the early 1990s the company started to expand heavily throughout the world. Until 1996 all cars were based on models from General Motors. After the Asian financial crisis started in 1997, it took over the troubled Jeep specialist SsangYong in 1998, but ran into financial trouble in 1999.

In 2001 General Motors decided to buy most of Daewoo Motors to form GM Daewoo. The new company started operation on October 17, 2002, with GM holding a stake of 66.7% through its Holden branch, the rest belonging to Suzuki and SAIC. The deal did not include 15 plants, especially Daewoo's oldest plant in Bupyeong which now operates under the name Daewoo Incheon Motor Company as a supplier to GM Daewoo; General Motors plans to buy this plant by 2008.

GMDAT has design, engineering, research & development facilities that are involved in development for various GM products. On November 25, 2003, the design center was relocated to the new 2-story building at the Bupyeong headquarters and assigned the task to style a new SUV based on GM's Theta automobile platform to be released in 2006.

GMDAT has manufacturing plants in Korea and an assembly plant in Vietnam. GMDAT-designed cars are also assembled in China, Thailand, India, and Colombia [as of February 2005]. Its cars are marketed in over 140 countries [as of February 2005]. In 2004, GMDAT sold more than 900,000 vehicles worldwide.

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Daewoo logo.

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Daewoo logo.

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Old Daewoo logo.

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Old Daewoo logo.

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Old Daewoo logo.

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Old Daewoo logo.

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"Crown" emblem from a 1989 Daewoo.

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"Crown" emblem from a 1985 Daewoo.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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