De La Chapelle

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The De la Chapelle adventure began over twenty five years ago. In 1975, Xavier de la Chapelle decided to revive the family marque, Automobiles de la Chapelle-Stimula, which had been established at the beginning of the century in St Chamond (the Formula 1 champion Alain Prost's home town), near Lyon, France.

delachapelle logo

De La Chapelle logo.

Xavier de la Chapelle's passion for exceptional cars guided him into the slipstream of one of the most beautiful sportscars of the 1930s - the Roadster Bugatti Type 55 which was created in 1932 by Jean Bugatti, the son of Ettore.

In 1978, following three years of development, the very first De La Chapelle Type 55 saw the light of day and was unveiled at the Salon de Gen│ve under the name "Stimula 55", a true homage to the family marque.

Encouraged by the enthusiasm of visitors to the Salon, Xavier de la Chapelle, surrounded by an experienced and enthusiastic team, decided to start his own company to manufacture small numbers of the car.

After a first successful year, the young company decided to build replica models for their clients' children, just as Bugatti himself and Citroen had done in the past. The Juniors de la Chapelle range made up of three reproductions at 6/10 scale was launched. Three cars were offered, based on the the mythical marques Bugatti (55 Junior), the BMW (328 Junior) and the Ferrari (330 P2 Junior).

Since 1981, nearly 1,500 examples have been sold throughout the world.

In 1990, a new model was presented at the Salon de Genve. This was a 2+2 version of the Type 55. Baptized "le Tourer", it was aimed at enthusiasts of the marque who wished to share their passion with their families. It was followed by two other models, the Atalante 57 S, unveiled at the 1992 Salon de Genève, and the Grand-Prix, launched at the Mondial de l'Automobile in the same year.

Today, there are over a hundred De La Chapelle Type Bugattis on the road around the world, in France, Europe, The United States, Japan and the Middle East.

A Marque looking Resolutely to the Future.
Always moving forward, De La Chapelle presented a concept car at the 1992 Salon de Genève which had been created for a foreign client. This was the MPV-Limosine named the "Parcours", a huge, futuristic machine of which three examples have been produced.

And then, a superb prototype roadster was launc hed during the 1996 Mondial de l'Automobile. This was the "De la Chapelle Roadster"

In April 1988 the definitive version with even more power and perfomance was unveiled at the Paris Salon du cabriolet.

(source: De La Chapelle)

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delachapelle type

De La Chapelle   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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