Named after John and Horace Dodge.
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The new Dodge brand logo features the DODGE name with a pair of red racing stripes relative to the "E," suggesting speed and agility. Dodge designers sketched the new logo after Dodge and Ram Truck were clearly defined as separate brands with their own identities and consumers, each needing a logo that represents the character of the brand.

dodge logo 2010

Dodge logo (2010).

The twin red graphic stripes will be used in communications, advertising, internet and merchandising. They will not appear on Dodge products or on the dealership signage.

Dodge Brand Heritage Chronology.
1901-1914: Brothers John and Horace Dodge, talented machinists and ambitious businessmen, rose from humble beginnings to become giants in the early American automobile industry. In 1901, after several years of building bicycles and piecework components for the budding auto industry, the brothers founded a machine shop in Detroit and began producing transmissions for the Olds Motor Works. Within a year, they agreed to build engines for Henry Ford, stopped building components for Olds, and accepted Ford’s offer of 10 percent of his company’s stock.

Success came quickly. The Dodges built all of the mechanical components for Ford’s early cars, and their firm soon became the largest automotive parts company in the world. But they sparred with Ford over finances and ended the relationship in frustration after 12 tumultuous years.

1914-1924: In 1914, the brothers formed a new company, Dodge Brothers, Inc., capitalized with $5 million in common stock, and began building their own vehicles — the world’s first mass-produced all-steel touring cars. In 1915, more than 45,000 Dodge cars were built and sold, the best first-year sales record for a new car in the industry at the time.

General John J. Pershing’s successful use of 250 Dodge touring cars during the 1916 Mexican border campaign against Pancho Villa further enhanced the brand’s reputation, and by 1920 Dodge was the second-best selling car in America.

Capitalizing on their products’ quickly established reputation for reliability and value, the Dodge Brothers firm began using the word “dependability” in advertising. Customers responded, and by 1925, one million Dodge cars had been manufactured and sold.

With their early passenger cars earning recognition for durability and value, the Dodge brothers soon began considering ways to convert their successful car platform to truck applications. During 1917, their firm began producing “commercial cars,” including military ambulances and screen-sided business trucks. Panel delivery trucks, fire trucks, pickups, chassis-cabs and other models were soon offered.

During 1920, the company lost its founding fathers. John Dodge died in January and his younger brother Horace succumbed the following December.

In 1921, Dodge Brothers agreed to market Graham Brothers medium-duty trucks through its dealerships; in turn, every Graham vehicle utilized a Dodge engine. This partnership provided Dodge dealers with a full line of trucks to sell in addition to the highly regarded Dodge passenger cars, and the resulting sales increases prompted Dodge to buy the Graham Brothers firm.

1925-1929: A New York investment banking firm paid the brothers’ widows, in a single cash payment, $146 million for the Dodge Brothers firm. Within three years, the bankers initiated negotiations with Walter Chrysler to buy Dodge. When the $170 million transaction was completed on July 31, 1928, Chrysler Corporation had grown fivefold overnight to become the third of Detroit’s “Big Three” automakers.

1930-1941: In 1930, “Dodge Brothers” became simply “Dodge,” and the brand’s first eight-cylinder engine was completed. The distinctive ram’s head hood ornament, designed by sculptor Avard T. Fairbanks, first appeared in 1932.

Through the 1930s, Dodge continued to expand its passenger car line, adding contemporary options like radios and straight-eight engines. A four-door sedan built in 1935 was the brand’s three-millionth car. But other vehicles in the Dodge lineup were gaining in popularity; the purchase of Graham Brothers had made Dodge one of the leading single-brand producers of light- and medium-duty trucks.

1942-1945: During World War II, Dodge-made war materials appeared in weapons, tanks, ships, aircraft and air raid sirens. Particularly notable among Dodge’s contributions were more than 500,000 military trucks and over 18,000 aircraft engines.
1946-1954: In the postwar years, Dodge vehicles evolved slowly from earlier designs and maintained a tall, boxy appearance. Prewar Dodge model designations like Custom and Deluxe were replaced with more colorful names like Meadowbrook, Coronet and Wayfarer.

Optional at extra cost in the 1953 Coronet was the new Red Ram “HEMI-Head” engine, the first Dodge V-8 in 20 years and first of the soon-to-be-legendary HEMI® engines that would equate the words “Dodge” and “speed” for generations. Lee Petty captured Dodge’s first NASCAR win, while another Dodge V-8 won the Mobil Economy Run.

One year later, a Dodge Royal 500 paced the Indianapolis 500-Mile Race, HEMI-powered Dodges set 196 speed records at the Bonneville Salt Flats – and the Dodge Firearrow idea car, produced by Carrozzeria Ghia in Italy, offered a dramatic hint of changes to come in Dodge product design.

1955-1960: The much-needed restyling came in 1955, part of Chrysler design chief Virgil Exner’s heralded Forward Look makeover, an overnight transformation of all the company’s products. Notable among the longer, lower and wider Dodge redesigns were the luxurious Custom Royal models, which offered push-button transmission selectors, three-tone paint schemes, a variety of trim options and V-8 power.

With these high-powered, high-style cars, Dodge began to establish its reputation as Chrysler’s performance brand. In 1955, Dodge built 237,000 V-8s in a 273,000-unit model year. Dodge upped the horsepower stakes in 1956 with the D-500 HEMI V-8; the manual transmission-equipped version boasted 295 horsepower, compared to the 189-horsepower rating of that year’s standard Dodge V-8. Dodges won 11 NASCAR races in 1956, a number that wouldn’t be matched until 1964.

Another one-of-a-kind Dodge in this era was the LaFemme, a car specifically marketed to women. Clad in special Heather Rose and Sapphire White colors, the HEMI-powered LaFemme featured special interior tapestry with pink rose buds, pink trim and a matching umbrella, rain bonnet and make-up case.

Beginning with the 1957 models, Dodges became even lower and longer, giving emphasis to their dramatic tailfins, an iconic Chrysler design feature of the era. The light-filled, curved-glass cabins and broad, flat surfaces reflected a fundamental change, quickly copied by competitors, in the proportions of the American automobile.

1961-1968: Dodge entered the small-car (or “compact”) field for the first time in 1961 with the Lancer, a uniquely styled car that was almost two feet shorter and 700 pounds lighter than a full-size Dodge. This platform provided the basis for a series of Chrysler cars that were to capture 40 percent of the total American compact market in the early 1970s. Subsequent Dodge spin-offs included the 1963-76 Dart, the 1970-76 Swinger and the 1971-72 Demon.

Even so, full-size cars were still very much in demand throughout the 1960s. The 1965 Dodge large-car lineup contained 13 models, including the sporty Polara and the plush new Monaco with bucket seats front and back. A remarkable array of optional convenience, trim and powertrain choices, including no fewer than 10 different engines, kept car shoppers busy.

To maintain Dodge’s performance image, the 413-cubic-inch Ramcharger Max-Wedge engine was introduced in 1962. One year later, the larger 426-A Ramcharger appeared; it boasted 425 horsepower and quickly found appreciative audiences at drag strips nationwide.

New on showroom floors in 1966 was the first Dodge Charger, a fastback auto show concept car brought to life using the underpinnings of the mid-size Dodge Coronet. Dramatically restyled two years later, the 1968 Charger sold three times as well as its 1966 predecessor and became one of the company’s most memorable and successful vehicles.

During the mid-1960s, Dodge expanded its reputation as a performance brand with high-powered products for both racing and street applications. Roger Linamood drove the “Color Me Gone” Dodge to the National Hot Rod Association’s Top Eliminator title, and a Ramcharger-equipped rail dragster set a new national speed record of 190.26 mph.

1969-1981: For NASCAR racing, Dodge resurrected the hemispherical-head concept in a new 426-cubic-inch HEMI-Charger engine for competition use only, which soon proved capable of generating some 500 horsepower. A special Daytona Charger race car equipped with a HEMI-Charger, an elongated nose piece and a roof-high spoiler attached at the rear took the checkered flag at the 1969 Daytona 500.

America’s fondness for fast cars was effusively addressed by Dodge during the “muscle car” era of the late '60s and early 1970s. Placing large V-8 engines in intermediate-size cars with optional levels of accessorizing brought drag strip-style performance to street racers and distinctive collector cars to thousands of other buyers. Notable Dodge nameplates from the muscle car period include the Charger R/T (for Road and Track), the Coronet R/T, with a 440-cubic-inch Magnum V-8 engine as standard equipment, the Super Bee and, after 1970, the Challenger.

The effects of the 1973 oil crisis, which spawned skyrocketing prices for both crude oil and retail gasoline, were new government emissions regulations and rising insurance rates that combined to bring the muscle-car era to a close and generate new interest in smaller, more fuel-efficient cars. Dodge responded with the subcompact Omni, one of the first American-made cars with front-wheel drive.

1982-1991: In 1982, Dodge introduced the compact Aries, its version of the famous Chrysler K-car that would prove instrumental to the company’s financial recovery following a series of financial reverses.

Perhaps the best-known — and certainly the most popular — of Dodge’s recent products is the Caravan front-wheel-drive minivan. Introduced in the 1984 model year, the Caravan combined the comfort of a car with the space of a van and yet it fit in a standard garage.

1992-1998: Resurrecting its performance-brand heritage, Dodge in 1992 created a stir with the launch of the Viper, a V-10-powered, two-seat sports car that set the stage for an all-new mid-'90s Dodge product lineup, including the large Intrepid, the mid-size Stratus, the compact Neon and the unmistakable new Ram pickup truck.
In 1996, the new Viper coupe paced the Indianapolis 500, driven by Chrysler president Bob Lutz.

1998-2007: On the occasion of the Dodge brand’s 90th anniversary in 2004, it could be said that the brothers’ vision for their enterprise had been fulfilled. Millions of customers still appreciated the dependable Dodge difference in passenger cars. Dodge remained a leader in the modern-day truck market, producing a variety of models with numerous powertrain options, including a diesel-electric hybrid. Dodges were again taking the checkered flag at NASCAR events. And the Viper, having won at LeMans and other international venues, maintained the brand’s high-performance reputation on both the race track and the street. What other brand can reflect on such a rich legacy?

May 27, 2010.
As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it's using its brand name to send a clear message that its "forever young" attitude and performance-driven history will drive the brand into the future.

Dodge Brand 100-Year Chronology. July 1, 2014 - Dodge Brand 100th Anniversary

John Francis Dodge is born on October 25th in Niles, Michigan.

Horace Elgin Dodge is born on May 17th in Niles, Michigan.

Horace Dodge receives Patent #567,851 for a dirt-resistant bicycle bearing. In typical fashion, he shares credit with John.

Production starts for the Evans & Dodge Bicycle Company in Windsor, Canada.

The Dodges sell their interest in the bicycle business and start what would be the largest machine shop in Detroit.

The Dodges become a major supplier of engines, transmissions and axles to the new automobile industry. Oldsmobile and Northern were major customers.

Dodge gave up all other business, borrowed $75,000 for tooling and created the production drawings and all mechanical parts for the new Ford Motor Company. Starts shipping the first of 650 Ford cars. Dodge employs its entire shop - 135 workers; Ford employs only 12. The Dodge brothers accept a 10 percent share of the new Ford Motor Company stock for their risk.

Dodge Main plant was built to supply Ford with engines and transmissions. The property will eventually grow to 78 acres and have more than 5,140,000 feet of manufacturing and office space.

Dodge gave up all Ford business to introduce its own car - the first with an all-steel body. The first Dodge vehicle leaves the plant on Nov. 14, 1914. By the end of the year, 249 Dodge vehicles are built.

Dodge ranks as America's third best-selling automaker. The word "dependability" is first used in Dodge advertising. Dodge offers a "winter car" with a removable hardtop and snap-on side glass.

Dodge supplies 150 cars to the United States Army. General John Pershing uses these Dodge vehicles to catch Mexican bandit Pancho Villa. Lt. George Patton Jr. uses a Dodge vehicle in the first mechanized cavalry charge in U.S. history with three cars and 15 soldiers. Dodge introduces an all-new multi-disc clutch.

Dodge enters the commercial truck field, offering both civilian and military trucks built on a passenger car chassis. The wheelbase on passenger cars is stretched from 110 to 114 inches. Dodge is fourth in U.S. sales.

Calendar year production is just over 60,000 units. Dodge produces a 155 mm gun recoil system for the Allied armies during WWI.

Dodge builds its 400,000th vehicle with a yearly total of 104,000 units. Dodge introduces a four-door enclosed sedan.

Both Dodge Brothers die of influenza - John on January 14th and Horace on December 20th. Dodge is the second best-selling car in America.

Dodge enters into an agreement with the Graham Brothers to build trucks for the Dodge dealer network. Dodge is #2 in U.S. sales with more than 81,000 units sold.

The company expands its production capacity, achieving a rate of 600 cars per day. Vehicles feature a refreshed style with a taller radiator, but an overall lower vehicle. Introduction of Budd all-steel disc wheels.

Dodge introduces the first all-steel Business Coupe. Dodge slips from third to sixth in sales.

The Dodge Brothers Motor Car Company opens its first Canadian plant in Walkersville, Ontario. The wheelbase is lengthened from 114 to 116 inches. A new semi-elliptical spring is introduced. After a major plant expansion, the Dodge Brothers Company now employs 20,000 people and produces 1,000 cars a day. Dodge recaptures third place in U.S. sales.

Calendar year production breaks 200,000 for the first time. A consortium of New York bankers buys the company from the Dodge brothers' widows for $146 million. The one-millionth Dodge is produced.

All Dodge models now have the standardized SAE H-pattern shifting. A two-unit, six-volt electrical system is introduced. Dodge is ranked fourth in U.S. sales.

A new five-main bearing crankshaft is introduced. Dodge is now seventh in U.S. sales.

Chrysler Corporation acquires the Dodge Brothers Company for $170 million on July 30, 1928. For the first time, Dodge offers a six-cylinder engine. Models are offered in three wheelbases - 110-inch, 112-inch and 116-inch.

Dodge introduces the first downdraft carburetor to the automotive industry. Dodge sells 124,557 vehicles, which is good for seventh in U.S. sales.

Dodge begins production of an eight-cylinder engine. Model year production is 90,755. First year that a factory radio is offered.

Model year production is 53,264. Factory rust-proof bodies, valve seat inserts and automatic spark control are the big mechanical improvements. This was the last year a roadster body would be offered until 1949.

"Floating Power" engine suspension is introduced. Model year production is 27,555.

A new silent helical gear transmission is introduced. Models feature a new raked radiator and a longer hood. Model year production is 106,103.

An all-new redesigned Dodge model line is considered to be the most attractive of any American manufacturer. The industry-first automatic over-drive transmission is introduced in Dodge vehicles. Independent front suspension is a new feature on Dodge vehicles. The eight-cylinder engine is dropped. Dodge won't have another until 1953. Model year production is 95,011.

Dodge builds its 3 millionth vehicle. Model year production is 158,999.

Model year production is 263,647. All-steel roof is introduced.

Dodge introduces fully insulated rubber body mounts - an industry first. Introduced safety padding on the back of seats. Model year production is 295,047.

Model year production is 114,529. The new Dodge Truck Plant opens in Warren, Michigan. The last convertible sedan is produced. This is the last year that the Dodge Brothers logo was used on Dodge vehicles.

The 25th Anniversary models from Dodge featured an all-new fastback styling with an integrated trunk, headlights built into the fenders and a V-type windshield. These models are called Luxury Liners. Front suspension with coil springs is introduced. Model year production is 179,300.

Sealed beam headlamps are introduced. Two-tone paint is available for the first time. Model-year production is 195,505.

Fluid drive and safety rim wheels are introduced. Model year production is 236,999.

A new six-cylinder engine is introduced with higher compression and more torque. Government orders automakers to stop production of passenger cars in February of 1942 to focus on the war effort.

At the Dodge Main plant, 2,098 radar units and 5,500 Sperry Gyro compasses are built between 1943 and 1944.

The Dodge Chicago plant builds 18,413 B-29 engines during the war.

The first post-war Dodge's are introduced in the fall of 1945 as 1946 models. These vehicles are basically refreshed 1942 models.

The 5 millionth Dodge is produced. Models are called the Custom and Deluxe. Model-year production is 156,148.

Dodge is the nation's 5th best-selling vehicle, and has 6.52 percent of the market.

This is the last year for the pre-war styled Dodges. A new Dodge assembly plant opens in San Leandro, California. Dodge is the sixth best-selling car in the U.S.

The single bench Wayfarer Roadster is introduced. This would be the last roadster in the North American market. This has snap-in Plexiglas windows. The Meadowbrook and Coronet are introduced to replace the Deluxe and Custom. Model-year production hits 260,000.

The first hardtop coupe for Dodge - the Diplomat - is introduced. The Wayfarer gets roll up windows. The first Dodge to drive in a NASCAR race is entered in a race in Canfield, Ohio. Model-year production hits 350,000 units.

Dodge introduces its first all-steel wagon. The final Wayfarer Roadster is produced. Model-year production is 292,000.

The "Red Ram" HEMI® is introduced late in the year. This is the first V-8 in a Dodge. Models continue to be the Wayfarer, Coronet and Meadowbrook. Model-year production is 206,000.

The Red Ram HEMI engine provides 140 horsepower to the totally redesigned Dodge line. A Dodge V-8 powered car breaks 196 AAA stock-car records at Bonneville Salt Flats. Dodge receives the first Virgil Exner designs. The Wayfarer line is dropped. Lee Petty gives Dodge its first NASCAR victory in a race in Palm Springs, Florida.

A Dodge convertible paces the Indianapolis 500. 701 replicas of this car are produced. Dodge cars finish in five of the top six places in the medium stock class of the Carrera Pan-American. The PowerFlite automatic transmission is introduced. The Dodge Firearrow Roadster concept car is introduced. Model-year production is 150,930. A Dodge wins the Mobile Economy Run. The Royal model is introduced.

The Dodge LaFemme coupe is introduced. This pink and white car is marketed toward women, and includes makeup, an umbrella and a rain hat. A high-end Custom Royal series is added. Model-year production is 273,286. A Super Red Ram HEMI is introduced. This engine produces 18 horsepower more than the standard red Ram.

An under-dash record player is available. The "Hi-Way Hi-Fi" is the first in-car personal entertainment system. Three-tone paint is now available. An industry-first, push-button transmission is offered. The D-500 performance package is now available. This features a HEMI engine, upgraded brakes and a performance suspension. Model-year production is 233,686. Last year for the LaFemme.

Large tail fins are now major features on all Dodge models. Model-year production is 281,359. Torsion-bar front suspension introduced, called "Torsion-Aire." The Dodge Red Ram HEMI is now 310 horsepower.

Last year for the first-generation HEMI in a Dodge. Electronic fuel injection is offered on a limited number of Dodge vehicles. All Dodge vehicles ride on a 122-inch wheelbase. Model-year production is 133,953. Dodge is 10th in sales.

Last year for the L-Head six-cylinder engine. Model line continues with the Royal, Custom Royal and Coronet. Swivel bucket seats are now an option. Model-year production is 151,851.

The slant six replaces the long-lived L-head six-cylinder engine. The Dodge Dart is introduced. The first version of the Dart is a mid-size model. Unibody is introduced on all Dodge vehicles.

Dodge introduces the Lancer compact. The Lancer is broken up into the 170 and 770 series. The lineup also includes the Dart Seneca, Pioneer, Phoenix and the Matador and Polara models. The 413 c.i.d. engine is now available. A performance version is used by drag race teams, including the Ramchargers. The Dodge FliteWing concept car is introduced.

The lineup is now the Dart, Dart 330, Dart 440, Polara 500, Custom 880, Lancer 170 and Lancer 770 models. Four NHRA records are broken by Dodge.

The Wedge Head 426 V-8 is introduced. The engine dominates the drag strip. The Dart becomes a compact car. It replaces the Lancer. The Dart is available in the 170, 270 and GT series. Other available models are the 330, 440, Polara, Polara 500, 880 and Custom 880. Dodge begins to offer a 5-year/50,000-mile warranty.

The 426 HEMI track and drag engines become available to race teams, but not for street use. Dodge celebrates its 50th anniversary. The Dart gets a new compact 273 c.i.d. V-8. The Dodge Charger concept car debuts.

The Coronet name returns to the Dodge lineup in a mid-size sedan. The Monaco is introduced as a sport/luxury hardtop coupe. The concept car Charger II is introduced. Model-year production is 550,795.

The "Street HEMI" first appears in the mid-size Dodge cars. The Charger is introduced. This fastback style will only be featured in 1966 and 1967. Dodge begins the "Dodge Rebellion" performance ad campaign. The 440 c.i.d. engine is now available.

The Dodge Dart gets a new larger Unibody with a 383 c.i.d. V-8. The model lineup is now the Dart, Dart 270, Dart GT, Coronet deluxe, Coronet 440, Coronet 500, Coronet R/T, Charger, Polara and Monaco. The Dodge Deora concept, based on an A100 pickup, is introduced.

An all-new Charger is debuted, featuring iconic "Coke-bottle" styling. The Dart gets the GTS package with either a 340 or a 383 V-8. The Super Bee is added to the Coronet lineup. The model lineup is the same with the exception of the new Charger R/T and the Coronet Super Bee. The Scat Pack is introduced. 75 HEMI Darts are built for Dodge by Hurst for NHRA competition. The Daroo I and Daroo II concepts debut, as does the Charger III.

The Charger 500 is introduced with a flush front grille and a more aerodynamic rear window. The Charger Daytona is introduced with a nose cone and a large rear spoiler. This vehicle is intended for NASCAR; only 500 were produced. The Dart Swinger replaces the Dart GTS. 440 c.i.d. engines are now available with three, two barrel carburetors. Called a "Six-Pack," it was initially only available on the Super Bee. Dodge wins 22 NASCAR Grand National races.

The Dodge Challenger debuts. A special model, the T/A is built to compete with the Mustang and Camaro in the Trans Am racing circuit. Final year of the 1968-1970 body style Charger. Convertibles are dropped from the Polara and Coronet lines. Model-year production is 503,392. The Dart Swinger 340 is a very popular model.
Buddy Baker drives a Dodge Charger Daytona to 200.447 mph. This is the first car to break 200 mph on a closed course.

A Dodge Challenger convertible paces the Indianapolis 500. Dodge mid-size models are completely redesigned. Last year for the Charger R/T and Super Bee performance models. The Dodge Diamante concept is introduced. Final year of the Challenger Shaker.

The 426 HEMI is no longer available on Dodge models. The Dart Demon is now available. An electronic ignition is offered. Dodge dealers begin selling the Mitsubishi-built Colt.

The Dart Demon is renamed the Dart Sport. New energy-absorbing bumpers are available on all Dodge models. Model-year production is 675,161.

All full-size Dodge vehicles are now named Monaco. This is the last year for the Challenger. Richard Petty wins the Daytona 500 in a Charger. Dodge celebrates its 60th anniversary.

The redesigned Charger SE is built in Canada.

The compact Aspen is introduced. The car is advertised "The family car of the future." The last Darts are produced. Economy minded "Dart Lites" are produced for one year.

The Diplomat is introduced. The Coronet is dropped. The Monaco name is now used on mid-size cars; full-size models are badged Royal Monaco. T-Bar roofs are available on the Aspen.

The Dodge Omni is introduced. The vehicle is the first transverse-mounted front-wheel-drive vehicle available in North America. The Charger XE is introduced. It is a sportier model than the Charger SE, which is still offered. This is the last year for the 440 and 400 V-8. The Royal Monaco is dropped after only one year. This is the last of the C Body full-size models.

The hatchback Omni O-24 is introduced. The St. Regis is introduced. This is a new mid-sized model. The Charger is dropped, but the Magnum XE is still produced.

The Mirada replaces the Magnum. The DeTomaso package is available on the O-24. Last year for the Aspen. This is the last year for the 360 V-8. A new 5-year/50,000 warranty is offered.

The Dodge Aries K-car - an all-new vehicle that would prop up Chrysler Corporation's sales for several years - is introduced. This is the last year for the St. Regis. The 318 V-8 is the largest engine in the lineup.

The mid-year introduction of the Dodge 400 convertible marks the first time since 1976 that a ragtop was offered by a domestic manufacturer. The Dodge 400 convertible is based on a stretched K platform. The Charger returns, based on the O-24 hatchback. Based on the O-24, the Rampage mini pickup is introduced.

The Dodge Shelby Charger is introduced. This marks the return of a performance car to the Dodge lineup. The 600 is introduced. It is based on a stretched 600. The last "Slant Six" engines are produced.

The revolutionary Dodge Caravan minivan - dubbed the "Magic Wagon" - is introduced. The Daytona is introduced and features a turbocharged 2.2-liter engine with 142 horsepower on the Turbo Z. A 600 convertible is now available. The 318 V-8 is the only engine available in the Diplomat.

The H-Body Lancer is introduced as a five-door hatchback with an available 2.2-liter Turbo. This replaces the 600. The Aries receives a facelift with more aerodynamic fascias.

This is the last year for a Dodge convertible for several years. Carroll Shelby produces a shockingly fast Shelby GLH-S based upon the Omni with a 175 horsepower 2.2-liter Turbo.

The Dodge Shadow is introduced as a subcompact, available as a three-door and five-door hatchback. The Omni is now only available in the "America" package. This is a super-low-priced package that costs only $5,499. The Daytona is restyled with pop-up headlamps and a power 12-way 'enthusiast' seat with inflatable lumbar and thigh support. The Shelby Z model is introduced, featuring a new Turbo II intercooled 2.2L turbocharged engine delivering 174 horsepower. Carroll Shelby produces a very limited-edition Shelby Charger GLHS and Shelby Lancer, with a 175 horsepower turbocharged four-cylinder.

The Dynasty is introduced and becomes the company's best seller, seating up to six with available V-6 power. The last Aries station wagons are available. A long wheelbase Caravan is introduced as the Grand Caravan. A new Lancer Shelby is introduced with a Turbo II engine - producing 174 horsepower and 0-60 in 7.2 seconds.

Dodge celebrates its 75th Anniversary. The Dodge Viper Concept debuts at the North American International Auto Show in Detroit. The mid-size Spirit is introduced with seating for up to six and offering a choice of a 2.5-liter four-cylinder, 2.5-liter turbocharged four-cylinder or V-6 power. The Daytona is restyled with new two-tone ground effects and 16-inch aluminum wheels on Shelby and C/S models. The 2.5-liter turbo with counter-rotating balance shafts and 150 horsepower and 180 lb.-ft. torque, replaces the 2.2-liter Turbo I. The Shadow receives a styling update with flush-mounted headlights and two-tone ground effects on ES models. The Shadow also serves as the basis for the 175 horsepower Shelby CSX. This is the last year for the Diplomat and the Lancer.

The Daytona receives a minor styling update on the exterior with monochromatic ground effects and an all-new interior. Mid-year, IROC replaces the Shelby, and the Turbo II is replaced with the Turbo IV, offering a new Variable Nozzle Turbo (VNT), dramatically reducing turbo lag. This engine is only offered in limited quantities in the Daytona Shelby and Shadow ES. A 3.0-liter V-6 becomes available in the Daytona, mated to either a five-speed manual or a four-speed automatic. Last year for the Aries. Industry-first driver-side airbags are standard on all Dodge vehicles. Dodge begins sponsorship of the International Race of Champions (IROC). All drivers compete in identical Dodge Daytonas.

A pre-production Dodge Viper paces the Indianapolis 500. The Shadow is now offered in a convertible version. The Spirit R/T is introduced with the new 2.2-liter 224-horsepower Turbo III, featuring a 16-valve DOHC intercooled turbo with a Lotus Head, mated to a five-speed Getrag for 0-60 mph times in 5.8 seconds. All-wheel-drive Caravans are now available as part of the second-generation AS models. The Dodge Neon concept debuts. The Mitsubishi-based Stealth is first offered, featuring a 164 horsepower V-6, 222 horsepower 24-valve V-6 or a 300-horsepower twin-turbo V-6 with all-wheel-drive.

The Dodge Viper is now for sale to the general public, almost identical in design as the concept vehicle, with an 8.0-liter V-10 with 400 horsepower and a six-speed manual transmission. The Daytona is restyled with new exposed flush-mounted headlamps and the introduction of the IROC R/T, featuring the 2.2-liter turbocharged and Intercooled Turbo III 224 horsepower engine from the Spirit R/T. This is the final year that this engine and the Daytona IROC R/T and Spirit R/T are available. The Dodge Caravan and Grand Caravan feature an integrated child safety seat - a segment first. The Dodge Shadow introduces a new 3.0-liter V-6 option.

The Dodge Intrepid is introduced along with the Chrysler Concorde and Eagle Vision. The all-new LH platform vehicles with their "cab forward" shape represent a new era in vehicle design. The Intrepid is available with dual airbags, two V-6 engines, including a 214 horsepower 3.5-liter 24-valve, SOHC and traction control.
The high-performance Spirit R/T is dropped. Last year that the Dynasty is available. The Dodge Viper GTS concept is introduced along with the Venom concept.

Traction control is standard on the Intrepid. The Intrepid offers a flex-fuel V-6 that can run on a mix of gasoline and methanol. Last full year for the Shadow. It will be built until mid-year 1995. The Shadow convertible is dropped. 10th Anniversary of the Caravan.

The Neon is introduced, available as a two-door or four-door with a standard 2.0-liter, 132 horsepower engine. The Dodge Stratus brings the "cab-forward" design to the mid-size class. The Dodge Avenger coupe, built off a Mitsubishi platform, is introduced to replace the Daytona.

The Dodge Viper GTS Coupe is available for sale late in the year with an 8.0-liter V-10, 450 horsepower engine. The new Dodge Viper GTS Coupe paces the Indy 500.
The Dodge Grand Caravan is all-new and features segment-first dual-sliding doors.

A Dodge Stratus wins the SuperTouring Car Championship. The Dodge Copperhead and Sidewinder concepts are introduced.

The Dodge Intrepid is redesigned, with even more dramatic style and a standard 2.7-liter V-6, 200 horsepower engine. The Dodge Durango is introduced, bringing V-8 power and seven-passenger seating to the mid-size utility segment. A new Dodge Neon R/T is introduced for SCCA racing, featuring a 2.0-liter, 150 horsepower engine. The Dodge Viper gets standard dual airbags. Dodge introduces the Durango R/T model with a 5.9-liter V-8 engine.

Dodge introduces the Power Wagon and Charger concepts. 15th Anniversary of the Caravan.

The Maxx Cab and Power Box concepts are introduced. An all-new Neon is introduced, available now only as a four-door with 132 horsepower. A high-performance version with a supercharged four-cylinder is also shown as a concept vehicle.

The Super 8 concept debuts. An all-new Dodge Stratus Sedan is introduced, with an available 2.7-liter V-6, 200-horsepower engine. An all-new Stratus coupe, replacing the Avenger coupe, is introduced, still based on a Mitsubishi platform. An R/T version of the Neon is launched with a 2.0-liter 4-cylinder SOHC, 150-horsepower engine. A new RS Caravan and Grand Caravan are introduced, featuring new styling, a removable center console and power up-and-down liftgate.

The Razor and M80 concepts are introduced. The new 2002 Dodge Ram 1500 is introduced.

A big year for Dodge concepts. The Dodge Magnum, Kahuna and Avenger concept cars are all introduced, as well as the Tomahawk, which is a Viper V-10 engine-powered motorcycle. A new Viper is launched as a convertible, featuring a larger and more powerful 8.3-liter V-10 with 500 horsepower. Neon receives a freshening, with a more prominent cross-hair grille design. The SRT-4 is launched, featuring a 2.4-liter, 215 horsepower Intercooled Turbo. The Stratus coupe receives a minor freshening.

The Slingshot concept is introduced. The SRT-4 receives a horsepower bump to 230 horsepower and the addition of a limited-slip differential. The second-generation Durango is introduced on a unique platform, now offering HEMI V-8 power for the first time. The Stratus Sedan receives a minor freshening. 20th Anniversary of the Caravan.

Gen III Viper SRT-10 coupe is revealed in Detroit. Caliber concept unveiled at the Geneva Motor Show. Dodge Magnum is introduced, bringing back rear-wheel-drive and HEMI V-8 power in a four-door wagon. Engine choices include a 2.7-liter V-6 with 190 horsepower, 3.5-liter V-6 with 250 horsepower or 5.7-liter V-8 with 340 horsepower. Magnum SRT8 is revealed. Final year for the Dodge SRT-4 and Stratus coupe. Dodge introduces the industry-exclusive Stow 'n Go seating and storage system on the Grand Caravan, where the 2nd and 3rd row seats fold into the floor.

A new Charger is introduced, marking the return of a historic Dodge nameplate and HEMI power. Viper introduces the return of the GTS. Magnum SRT8 is introduced, featuring a 6.1-liter HEMI V-8 with 425 horsepower. Dodge introduces three new concepts: Challenger, Hornet and Rampage. Final year for the Stratus sedan.

The Dodge Demon concept car is introduced. The Charger Super Bee is introduced with a 6.1-liter HEMI V-8 engine with 425 horsepower. The Caliber four-door hatchback is introduced to the compact segment in early 2006 as a 2007 model, featuring a 1.8-liter, 2.0-liter and 2.4-liter four-cylinder engine in either front-wheel drive or all-wheel drive. The Nitro mid-size SUV is introduced, available in rear-wheel-drive or 4x4 configurations and either a 3.7-liter V-6 with 210 horsepower or 4.0-liter V-6 with 260 horsepower on the R/T.

Challenger is introduced exclusively in SRT8 trim with a 6.1-liter HEMI V-8 with 425 horsepower, "carbon fiber" stripes and five-speed automatic. New 2008 Grand Caravan is introduced; the short-wheelbase model discontinued. Avenger sedan is introduced, replacing the Stratus sedan. Magnum receives a freshening during its final year. Caliber SRT4 is introduced with a 285-horsepower 2.4-liter turbocharged with an intercooled four-cylinder. The Zeo concept debuts.

The Circuit electric vehicle concept debuts. 25th Anniversary of the Caravan and Grand Caravan. Dodge Journey crossover is introduced, featuring a choice of a 2.4-liter four-cylinder engine with 173 horsepower, 3.5-liter V-6 with 235 horsepower, front-wheel-drive or all-wheel-drive and five- or seven-passenger seating. Final year of the Caliber SRT-4.

Caliber receives an interior freshening. Mopar '10 special edition of the Challenger is introduced. A special Viper SRT10 1.33 edition and ACR-X are announced.

As part of one of the largest product renaissances, Dodge introduced six all-new or completely redesigned vehicles over a course of just a few months in late 2010 and early 2011. All-new Durango is introduced, featuring the Pentastar V-6 with up to 295 horsepower or 5.7-liter HEMI V-8 and 360 horsepower, four-wheel independent suspension and standard seating for seven. All-new Charger features a standard 292 horsepower Pentastar V-6 and an available eight-speed ZF automatic for a class-leading 31 miles per gallon (mpg). R/T models feature the 5.7-liter V-8 370 horsepower, with the SRT getting a new 470 horsepower 6.4-liter V-8 for 0-60 mph times in the low 4-second range. Charger features a class-leading 8.4-inch touchscreen, available all-wheel-drive with front-axle-disconnect and a new "racetrack tail lamp" signature styling cue consisting of 164 LEDs. Challenger is introduced with a new 305-horsepower Pentastar V-6 as the standard engine, 375-horsepower 5.7-liter or a new 470-horsepower 392 HEMI engine. The new '392' is launched as part of a special inaugural edition. Avenger receives new styling, all-new interior and new powertrains, including a best-in-class 283 horsepower Pentastar V-6. Grand Caravan is significantly redesigned for 2011, with new styling, all-new interior, and a new best-in-class 283 horsepower Pentastar V-6, replacing the 3.3-liter, 3.8-liter and 4.0-liter V-6 engines. Journey receives a refreshed exterior, an all-new interior with an 8.4-inch largest-in-class touchscreen and an available 283 horsepower Pentastar V-6. Final year of the Nitro SUV.

All-new Dart is revealed at the North American International Auto Show in Detroit in 2012. The Dart is the first vehicle built off the new Compact US Wide (CUSW) Fiat architecture, blending Alfa Romeo driving dynamics with three world-class engines, offering up to 41 mpg and up to 184 horsepower, along with class-leading technology and safety, with dynamic Dodge style, including the signature LED racetrack tail lamps and dual exhaust. Charger offers a new 300 horsepower version of the Pentastar V-6 with cold-air induction and paddle shifters. New AVP package introduced on Journey and Grand Caravan, along with a top-of-the-line R/T on Journey.

New Rallye Appearance Group on the Durango offers R/T looks, mated to a 295 horsepower V-6. New Blacktop package on Charger offers 20-inch Gloss Black wheels, black grille and a 300 horsepower V-6. New Rallye Redline on Challenger pairs 20-inch black chrome wheels with a signature red lip and backbone. Beats by Dr. Dre is exclusively available on the Charger. Final year of the Caliber compact hatchback.

Charger offers a new AWD Sport model, bringing together a 300 horsepower V-6, paddle shifters and sport seats for the first time to all-wheel-drive customers.

The new 2014 Durango is revealed at the 2013 New York Auto International Show, showcasing new styling, including signature racetrack LED tail lamps, new eight-speed automatic transmission with the 295-horsepower V-6 or 360-horsepower V-8, 7-inch thin-film transistor (TFT) display, 8.4-inch touchscreen and dual Blu-ray DVD players in the second row. Charger Daytona is introduced as a limited-edition model, with unique interior and exterior styling cues. Thirty years of minivan leadership and innovation are celebrated with the launch of the special edition 30th Anniversary models of the Grand Caravan SE and SXT. At the 2013 SEMA Show in Las Vegas, two historic names are brought back - Scat Pack and HEMI Shaker. At the 2013 LA Auto Show, the 100th Anniversary of Dodge is celebrated with limited-production 100th Anniversary models of the Charger and Challenger, featuring exclusive High Octane Red paint, Molten Red or Foundry Black Nappa leather interiors, centennial badge and a unique owner's kit. 2014 Challenger Shaker is revealed with production beginning in early 2014, built off the R/T Classic with a genuine Shaker hood back returning to the Dodge lineup for the first time in 43 years. Celebrating the 45th anniversary of the Scat Pack, Dodge reintroduces the Scat Pack Club and Scat Pack Performance Stage Kits available in early 2014 on the Challenger and Charger 5.7-liter HEMI and Dart 2.4-liter Tigershark. New Charger Pursuit with all-wheel-drive delivers best pursuit-rated performance and fastest-ever AWD lap time during Police Evaluation Testing. 2014 Dart launches with the 184-horsepower 2.4-liter Tigershark standard on SXT, Rallye and Limited models.

Dodge enters the 2014 model year as America's fastest growing automaker. The new 2015 Dodge Challenger and Charger are introduced at the 2014 New York International Auto Show. The new Challenger now offers a 485 best-in-class horsepower, track-ready all-new 6.4-liter Scat Pack model, 392 HEMI® Scat Pack Shaker, all-new interior and segment-first standard TorqueFlite eight-speed automatic transmission. The new 2015 Dodge Charger - the world's only four-door muscle car - gets a new exterior with nearly every exterior body panel re-sculpted, a 300-horsepower Pentastar V-6 with best-in-class 31 mpg highway, standard segment-exclusive TorqueFlite eight-speed automatic transmission and world-class handling and refinement. Dodge unleashes most powerful Challenger ever. The all-new 2015 Dodge Challenger SRT with the 600-plus horsepower HEMI Hellcat engine delivers unrivaled performance, race-inspired interior and new technologies geared toward the driving enthusiast.

July 1, 2014. Dodge 100th year Anniversary

(source: Dodge)

dodge 100 logo.png

Dodge 100th year Anniversary logo.

The crest with red bars was, which is actually the Dodge family coat of arms, first used in 1941, then faded out at some point. A revival of the coat of arms was used in the mid/late 70s. A three-pointed arrow shape was used from the early 1960s through to the 1970s. A striking ram logo was substituted in the late 1990s.

What we now know as the Dodge Ram first appeared as a hood ornament in the early 1930s on both cars and trucks, appearing in stylized form on cars as late as 1954 and trucks a few years after that. Probably the best remembered ram ornaments was seen on the 1951-1952 passenger cars. This one had separate horns, and was a popular aftermarket accessory for Dodge trucks well into the late 1960s.

The Dodge coat of arms Dan Minnick referred to changed shape in 1955, 1956 and 1957 before fading away. It returned briefly in 1976 before fading away again again around 1982, when Lee Iacocca sublimated all division logos in favor of the pentastar logo on all cars.

The coat of arms may have returned as a result of controversy over the hubcap logo used on the 1975 Coronet Brougham, which needed only the stylized "Z" to appear identical to the crest used on Zenith radios and TVs for many years. I myself remember looking at that and wondering why Dodge didn't bring back the perfectly good crest it used in the 1940s and 1950s; the following year they did just that.

The three-delta Dodge emblem used from 1962-1976 is called a "fratzog". This is believed to be a name made up by a designer who was told it had to be called something.

(From Dan Minick & Mike Sealey at Allpar)


Dodge logo.

dodge brothers portrait

Dodge Brothers portrait. (source: Dodge)

dodge logotype

Dodge logotype.

dodge ram logo1

Dodge logo.

dodge trucks logo

Dodge logo.

db emblem

Dodge DB logo.

dodge bros emblem1

Dodge Brothers emblem.

dodge old logo

Dodge old logo.

Dodge related emblems   
Dodge ads   
Dodge exhibits   
Dodge brochures   
Dodge SRT   Dodge, Chrysler and Jeep.
Dodge Copperhead : 1998   
Dodge Demon : 1971   
Dodge Li'l Red Express : 1978   1978-1979.
Dodge Super Bee : 1969   
Dodge Magnum SRT-8 : 2006   Beefed-Up American Muscle
Dodge Challenger : 1973   
Dodge Challenger Convertible : 1970   
Dodge Viper SRT-10 : 2008   There will be no 2007 model.
Dodge Zeo : 2008   
Dodge Kahuna : 2003   Surfboard optional.
Dodge Viper comparison   2000 vs 2006
Dodge Challenger R/T Convertible : 1970   340 Six-Pack.
Dodge Sprinter Heritage   
Dodge EV : 2008   All-electric Performance Sports Car.
Dodge Sling Shot : 2004   Genuine Dodge Character
Dodge Circuit EV : 2009   All-electric vehicle delivers sports car performance with zero gasoline consumption.
Dodge related hood ornaments   
Dodge Challenger SE Rallye : 2009   
Dodge Viper SRT-10 : 2009   
Dodge Ram Takes Top Honors in Ward’s “Interior of the Year” Competition for 2009   
Dodge Viper SRT10 Will Live On   
Dodge   Official site.
Allpar   About Jeep, Dodge, Chrysler and more.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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