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Eisenacher

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Eisenacher Motoren-Werke (EMW) was a Formula One constructor in 1953.

ems logo

Eisenacher logo.

EMW was an East German manufacturer of automobiles and motorcycles based in Eisenach. After WW2 one of the BMW factories was located in the eastern sector and was taken over by the Soviets. The factory continued producing cars and motorcycles under the BMW name, but after a lawsuit in 1952 they had to change the name to EMW instead.

The logotype was also similar, but instead of the blue BMW used, EMW used red. Later the automobile section of EMW became VEB Automobilwerk Eisenach and build the Wartburg. The motorcycle section became AWO and later Simson.

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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