Detroit, Michigan. USA.
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This is the new GM logo for 2021. It's Horrible! HORRIBLE! I am not usually this brutal about creative direction, but this is just simply irresponsible. Frankly, I'm not entirely clear what was wrong with the previous logo, but I guess this is progress. The thing is - they forgot about their own 113 year incredible history in the process and now it looks like a basement startup with a bad logo.

gm logo 2021

2021 GM logo.

June 10, 2009.
The New General Motors Company Launches Today.
The new General Motors Company began operations today with a new corporate structure, a stronger balance sheet, and a renewed commitment to make the customer the center of everything the new GM does.

"Today marks a new beginning for General Motors, one that will allow every employee, including me, to get back to the business of designing, building and selling great cars and trucks and serving the needs of our customers," said Fritz Henderson, president and CEO. "We are deeply appreciative for the support we have received during this historic transformation, and we will work hard to repay this trust by building a successful new General Motors."

Created from the old GM's strongest operations in an asset sale approved by the bankruptcy court on July 5, the new GM is built on:

• Four core brands in the U.S. and the largest, strongest dealer network in the country,
• A fresh lineup of Chevrolet, Cadillac, Buick and GMC cars, trucks and crossovers, each with leading-edge designs and technologies that matter to both consumers and the environment,
• A competitive cost structure, a cleaner balance sheet, and a stronger liquidity position that will enable GM to invest in new products, key technologies, and its future,
• A winning culture focused on customers and products.
"One thing we have learned from the last 100 days is that GM can move quickly and decisively," said Henderson. "Today, we take the intensity, decisiveness and speed of the past several months and transfer it from the triage of the bankruptcy process to the creation and operation of a new General Motors.

"Business as usual is over at GM," said Henderson. "Today starts a new era for General Motors and everyone associated with the company. Going forward, the new General Motors is fully committed to listening to customers, responding to consumer and market trends, and empowering the people closest to the customer to make the decisions. Our goal is to build more of the cars, trucks, and crossovers that customers want, and to get them to market faster than ever before."

June 1, 2009.
General Motors Corp. (NYSE: GM) today announced that it has filed for Chapter 11
and reached agreements with the U.S. Treasury and the governments of Canada and Ontario to accelerate its reinvention and create a leaner, stronger "New GM" positioned for a profitable, self-sustaining and competitive future.

General Motors (GM) was founded in 1908 in Flint, Michigan as a holding company for Buick, then controlled by William C. Durant, and acquired Oldsmobile later that year. The next year, Durant brought in Cadillac, Elmore, and Oakland.

gm mark of excellence

The GM Mark of Excellence decals were used on 1967-1968 models on the driver side door in the rear jamb area (1967 was in light blue and 1968 was in dark blue).

In 1909, General Motors acquired the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessor of GMC Truck. A Rapid became the first truck to conquer Pikes Peak in 1909.

During the 1920s and 1930s, General Motors bought out the bus company Yellow Coach, helped create Greyhound bus lines, replaced intercity train transport with buses, and established subsidiary companies to buy out streetcar companies and replace the rail-based services with buses. GM formed United Cities Motor Transit in 1932 (lookup General Motors streetcar conspiracy for additional details).

General Motors bought the internal combustion engined railcar builder Electro-Motive Corporation and its engine supplier Winton Engine in 1930, renaming both as the General Motors Electro-Motive Division. Over the next twenty years, diesel-powered locomotives and trains - the majority built by GM - largely replaced other forms of traction on American railroads. (During WW2, these engines were also important in American submarines and destroyer escorts.) Electro-Motive was sold in early 2005.

On December 31, 1955, General Motors became the first American corporation to make over one billion dollars in a year.

After GM's massive layoffs hit Flint, Michigan a strike began at the General Motors parts factory in Flint on June 5, 1998, which quickly spread to five other assembly plants and lasted seven weeks.

At one point GM was the largest corporation ever in the United States, in terms of its revenues as a percent of GDP. In 1953 Charles Erwin Wilson, then GM president, was named by Eisenhower as Secretary of Defense. When he was asked during the hearings before the Senate Armed Services Committee if as secretary of defense he could make a decision adverse to the interests of General Motors, Wilson answered affirmatively but added that he could not conceive of such a situation "because for years I thought what was good for the country was good for General Motors and vice versa". Later this statement was often garbled when quoted, suggesting that Wilson had said simply, "What's good for General Motors is good for the country." At the time, GM was the one of the largest employers in the world - only Soviet state industries employed more people.

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General Motors logo.

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GM logo.

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OnStar logo.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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