Hooper Coach Builders

Founded in 1805 in London, England.
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Hooper was a British coachbuilding company based in London. It was founded as Adams and Hooper in 1805 building top class horse drawn carriages supplying both Queen Victoria and King Edward VII. As Hooper they moved into motor bodies at the turn of the 20th century. They were bought by BSA during World War II.

hooper logo

Hooper Coach Builders logo.

Hooper specialised in the very top end of the market building the most luxurious bodies possible with cost not taken into consideration. Their cars were not sporty, they specialised in stately, elegant carriages and the recipe worked because in 1911 they had so much business that an extension had to be built to their Kings Road works.

During World War I they turned to aircraft manufacture eventually turning out Sopwith Camels at the rate of three a day. With peace, coachbuilding restarted and they weathered the depression of the late 1920s and early 1930s well even building a second factory in Acton, West London. In the peak year of 1936 over 300 bodies were made. In 1938 Hooper took over rivals Barker who were in receivership.

With re-armament in the late 1930s another factory was opened in Willesden, London and during World War II they built fuselage sections for De Havilland Mosquito bombers, Airspeed Oxfords and gliders.

Post war they became famous for making a series of outrageously bodied Daimlers for Lady Docker, the wife of the BSA chairman which were exhibited each year at the London Motor Show. But, the building of cars on separate chassis was finishing and with it the market for complete bodies. BSA transferred the business to a new entity Hooper (Motor Services) Ltd which acted as a sales and service company and became in 1970 a Rolls-Royce distributor.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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Vehicle Transportation


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