Iran Khodro

(khodro means ''automobile' in Persian). Iran, 1967 -
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Iran Khodro (khodro means "automobile" in Persian) is a major Iranian industrial manufacturer, manufacturing automobiles for the domestic and export markets. Founded in 1962 by two brothers, Ali and Mahmoud Khayami and originally called "Iran National" before the 1979 Islamic Revolution. Iran Khodro produces Iran's national car, Samand, which is for the most part made and produced in Iran, albeit as of this writing, still with a Peugeot 405 engine.

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Iran Khodro logo.

The firm has an industrial agreement with Peugeot, and most of its other models are produced under licence from the French firm. It also makes trucks and buses under license from Mercedes-Benz.

For more than 3 decades, Iran Khodro produced Paykan, (a version of the Rootes-developed Hillman Hunter). This car with all its deficiencies became an iconic figure in Iran and single-handedly pulled the Iranian automobile industry from the edges of bankruptcy in early 1990s. Paykan's production was discontinued in 2005, while a pick-up version is still under production.

Iran Khodro industrial group claims to be the largest automotive producer in the Middle East and North Africa region, with an annual production of around 1,000,000 various vehicles including cars, buses, trucks and pickups. This figure also places it as the 20th biggest automotive producer globally.

Iran-Khodro, in joint-venture with Daimler-Chrysler, will soon start production of sophisticated 900-class Mercedes-Benz engines, its country director stressing that the company will export Iran-made engines to Germany.

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irankhodro logo.gif
Iran Khodro   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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